Puma launches groundbreaking performance products

Grounded in the principle of athletic taping in which strips of fabric are placed directly onto an athlete's skin in specific patterns, PUMA's latest range of training tights, shorts and tops goes one step further with PUMA tape built directly into the garments.  During workouts, the innovative garments are designed to work with the body, helping maximize muscle power.

PUMA ACTV fuses the benefits of compression technology with athletic taping in order to create an easy-to-use performance offering.  With PUMA ACTV, elasticized silicone tape strategically placed on the inside of the garments mimics an athlete's muscle patterns and provides micro-massage in specific areas. PUMA ACTV has this week been given the sports industry quality seal and has been awarded the ISPO Gold Award in the performance segment Compression Apparel category.

PUMA RCVR is designed to help maximize recovery post workout.  PUMA RCVR fuses the recovery benefits of targeted advanced compression with athletic taping to help work with the body's natural systems and support the most fatigued muscles. 

Together, PUMA Mobium, PUMA ACTV and PUMA RCVR offer a window into the next generation of performance products and serve as statement pieces within the overall Nature of Performance platform.

In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. 

The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit - dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few.  PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.

Puma