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Fullbeauty unveils plus size bra & shapewear line
Feb '13
Fullbeauty, a revolutionary lingerie website that is part of OSP Group, has rolled out an expanded bra and shapewear collection with new product from its own proprietary brand, Comfort Choice, as well as top national brands. Fullbeauty features plus size bras and lingerie representing the most comprehensive range of styles, sizes, brands, and colors available anywhere in the world (100,000 styles, sizes and colors; band sizes 32-58 and cup sizes A-N).

Comfort Choice is a long-standing brand well-known and trusted by fullbeauty and OSP Group’s loyal customers. The expanded collection of Comfort Choice bras are offered at opening to moderate price points and focus on providing comfort, fit, color, functionality and innovative styling in the largest selection of plus sizes in the world (36C-54G). Fullbeauty has also designed a Comfort Choice shapewear collection in sizes M-5X with two different levels of control: a medium control collection that offers sleek and seamless technology; and a powerful shapewear collection that offers firm support, while at the same time, providing extreme comfort.

In addition, fullbeauty has also rolled out an expanded selection of new bras from several top national brands including: Curvy Kate (cup sizes D-K); N Natori (cup sizes C-H); Alegro (cup sizes C-J); and Grenier (cup sizes C-F). In line with fullbeauty’s commitment to excellence, all of these well-known national brands offer beautiful lingerie that provides superior comfort and fit.

“With over 800 styles of bras and lingerie, every woman can find the perfect lingerie item that fits her curves and boosts her level of confidence,” said Michele Crawbuck, Vice President and Brand Manager, fullbeauty. ““And with decades of plus size expertise and a strong commitment to providing an exceptional shopping experience, fullbeauty meets the diverse needs of women of all shapes and sizes.”

About Fullbeauty

Fullbeauty is a division of OSP Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands in the OSP Group portfolio include: Woman Within, Roaman's, Jessica London, fullbeauty, KingSize, BrylaneHome, Bargain Catalog Outlet - BCO (BCOutlet.com) and OneStopPlus.com, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.


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