Home / Knowledge / News / Apparel/Garments / Reebok launches new yoga apparel S/S 2013 line
Reebok launches new yoga apparel S/S 2013 line
16
Feb '13
Reebok is bending the rules and defying convention with a fresh and exciting new take on yoga. Alongside partnering with world-renowned yoga expert Tara Stiles, the brand is launching a new apparel collection, bringing flair to women’s yoga for Spring Summer 2013.

Inspired by her rebellious approach to yoga, Reebok decided to work with Tara to ensure that the yoga collection combines expertise and insight with the brand’s rich fitness heritage. Super stylish yet implicitly functional, the collection is designed to complement and adapt to women’s bodies during yoga practice.

“I’m really excited about how women are going to react to the designs and stylish silhouettes,” says Tara, “they are fun and fashionable but also practical, super soft and comfortable. The collection adapts perfectly from the studio and gym to the street, which is definitely what I’m all about.”

Tara worked closely with the design team, bringing her expert eye to the process and ensuring that functionality was seamlessly combined with the overall aesthetic. The final collection is effortlessly cool - designed to make women feel empowered while they workout.

Using bold statement graphics and contemporary urban designs, the Reebok Yoga collection includes; the Reebok Hoodie, a cozy cropped pullover, the Yoga French Terry Pant, a minimalist pant designed with a French terry fabric construction for a skinny look and the bold, chic Yoga Pocket Tank, created with a flattering longer fit and ‘Who Made the Rules’ graphic print.

Tara continued, “For me, Reebok has always been THE women’s fitness brand. It has such a strong, progressive and empowering attitude towards women being active and staying healthy - it just feels like a natural fit for us both.”

The Reebok Yoga collection reinforces the sportswear brand’s dedication to women’s fitness by focusing on the many physical and social benefits of yoga. To further underline this commitment, Tara’s role with Reebok Yoga will evolve in the future to extend beyond the product design process.

Barbara Ebersberger, Vice President Studio Fitness, says, “Our goal with Reebok yoga is to encourage women’s enthusiasm for health and exercise by getting involved with yoga - whether they are seasoned yoga practitioners or have never tried it before. We are passionate and wholeheartedly dedicated to women’s fitness which is why yoga is such a key part of our business.

"Tara’s rebellious take on such a traditional discipline is what makes her a perfect partner with our brand. It’s this attitude and approach that the apparel collection draws inspiration from. She is passionate about what she does best and we know she will bring something very special to Reebok Yoga.”

Reebok

Reebok International Ltd., headquartered in Canton, MA, USA,is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness.

Reebok


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search