Home / Knowledge / News / Apparel/Garments / H&M launches garment recycling initiative
H&M launches garment recycling initiative
21
Feb '13
Sophia Bush, Emmy Rossum , Orlando Bloom , Miranda Kerr and Helen Hunt were among the guests who joined H&M and Global Green USA to celebrate their partnership and the kickoff of H&M's global garment recycling program at Global Green's 10th annual Pre-Oscar party. 

H&M, as a proud sponsor of the event, featured an exclusive H&M Conscious lounge which highlighted H&M's key sustainability initiatives including their fashionable Conscious clothing collections.  An ivory organic cotton three-piece suit from H&M's Spring 2013 Conscious Exclusive collection was worn by Sophia Bush on the green carpet.

H&M is the first fashion company to launch a global garment-recycling initiative.  Beginning Thursday February 21st 2013, customers will be able to exchange used garments in all 269 H&M stores in the US (and in all 48 H&M markets worldwide). Sustainability is an important part of H&M's culture, and the Swedish retailer strives to reduce the environmental impact of clothes throughout their lifecycle.

"For many years Global Green has been setting a shining example of what it means to be a conscientious consumer and citizen," says actress and long-time Global Green supporter Sophia Bush . "To have H&M joining us in this fight, and helping to remind the world that chic and sustainable are in fact one-in-the-same, is such an exciting development!  What an amazing opportunity we all have to be better to our ecosystems and communities every day."                                                      

Through this global initiative, H&M's customers can help save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any piece of clothing, from any brand, and in any condition will be accepted. In return, customers will receive a voucher for each bag of clothing donated for 15% off their next item purchased.

"H&M is investing in this ground-breaking clothing recycling program and we are proud to partner with Global Green USA to launch this initiative, says H&M spokesperson Marybeth Schmitt .  "We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world and we are excited that, at the same time, we will raise funds for Global Green USA to continue their great work."

Global Green USA, the American affiliate of Green Cross International, will be the sole U.S. beneficiary for the H&M garment recycling program.  The funds raised through the program will in part help to support their on-going work in the areas of green buildingas well as rebuilding communities that have suffered from the impacts of climate change, sea level rise, and environmental degradation, such as those devastated by hurricanes Katrina and Sandy.

H&M

Must ReadView All

Apparel/Garments | On 28th Sep 2016

CMAI inks MoU with Chinese textile trade body CCCT

Indian apex clothing association, the Clothing Manufacturers...

Textiles | On 28th Sep 2016

India sees largest gain on WEF’s Competitiveness Index

India has shown the largest gain made by any country on the World...

Textiles | On 28th Sep 2016

Oerlikon to show new yarns and fibres at ITMA+CITME expo

The Oerlikon Manmade Fibers segment, the world market leader for...

Interviews View All

Amardeep Singh
Orient Craft

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

Frank Gossmann
Rotorcraft AG

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search