H&M, as a proud sponsor of the event, featured an exclusive H&M Conscious lounge which highlighted H&M's key sustainability initiatives including their fashionable Conscious clothing collections. An ivory organic cotton three-piece suit from H&M's Spring 2013 Conscious Exclusive collection was worn by Sophia Bush on the green carpet.
H&M is the first fashion company to launch a global garment-recycling initiative. Beginning Thursday February 21st 2013, customers will be able to exchange used garments in all 269 H&M stores in the US (and in all 48 H&M markets worldwide). Sustainability is an important part of H&M's culture, and the Swedish retailer strives to reduce the environmental impact of clothes throughout their lifecycle.
"For many years Global Green has been setting a shining example of what it means to be a conscientious consumer and citizen," says actress and long-time Global Green supporter Sophia Bush . "To have H&M joining us in this fight, and helping to remind the world that chic and sustainable are in fact one-in-the-same, is such an exciting development! What an amazing opportunity we all have to be better to our ecosystems and communities every day."
Through this global initiative, H&M's customers can help save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any piece of clothing, from any brand, and in any condition will be accepted. In return, customers will receive a voucher for each bag of clothing donated for 15% off their next item purchased.
"H&M is investing in this ground-breaking clothing recycling program and we are proud to partner with Global Green USA to launch this initiative, says H&M spokesperson Marybeth Schmitt . "We believe this program will really make an impact in reducing the amount of clothing that ends up in landfills all over the world and we are excited that, at the same time, we will raise funds for Global Green USA to continue their great work."
Global Green USA, the American affiliate of Green Cross International, will be the sole U.S. beneficiary for the H&M garment recycling program. The funds raised through the program will in part help to support their on-going work in the areas of green buildingas well as rebuilding communities that have suffered from the impacts of climate change, sea level rise, and environmental degradation, such as those devastated by hurricanes Katrina and Sandy.
Textiles | On 1st Jun 2016
The Agriculture Ministry has put up the draft licensing guidelines...
Textiles | On 1st Jun 2016
For the fourth consecutive month, Japan’s man-made fibre production...
What kind of fabric is in demand in export markets of home textiles? What...
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
How was your experience of a collaborative stall at ITMA 2015? Please...
Studio Priyanka Rajiv
To which countries does India export majority of its hand-embroidered...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Schlegel und Partner
<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...
<b><i>The Indian market has huge potential in technical textiles, and by...
"We should not compare India and the West. There are things we do that...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...