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John Lewis launches private label S/S formalwear line

February 21, 2013 (United Kingdom)

This February sees John Lewis launch KIN – the department store’s first ever ‘lifestyle’ brand – and KIN’s tailoring offer, both of which have been concepted and designed by the John Lewis in house design studio.

Spanning menswear, womenswear and childrenswear, KIN is a hard-working weekend wardrobe that comprises of contemporary, fresh and affordable high quality pieces with a distinctly Scandinavian minimalist feel. KIN’s formal counterpart, KIN tailoring, has been designed to appeal to men who appreciate quality, clean-cut tailoring at a competitive price.

The collection is John Lewis’ most contemporary own brand formalwear offering to date, with a strong focus on detailing throughout including buggy lined jackets, high-notch lapels and AMF stitching. Driven by the John Lewis in house design team and Tom Saunders, Formalwear Junior Buyer at John Lewis, it incorporates a range of slim fitting suits, linen jackets, knitted ties, and shirts.

Tom Saunders, Menswear Formalwear Junior Buyer, at John Lewis says, “We wanted to create a tailoring line that provides our customers with wearable pieces, whilst still following the clean and simple aesthetic of KIN. Designing KIN in-house allowed us to really develop our formalwear offering and create a minimalist collection of formal and semi-formal pieces designed to fulfil the lifestyle needs of our younger customer.”

KIN tailoring encapsulates four slim fitting suits including a geometric pindot and tonics in midnight and grey. Customers can choose from selection of shirts, styled with contemporary cutaway collars and french plackets, available in white, grey, indigo, print or check. Highlights include the double breasted delave linen jacket in grey and the cotton knitted tie in block shades of mustard, midnight and slate.

The John Lewis Partnership

The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and nine John Lewis at home), johnlewis.com and 288 Waitrose supermarkets. The business has annual gross sales of over £8.7bn. It is the UK's largest example of worker co-ownership where all 81,000 staff are Partners in the business.


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