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Yamamay returns with hottest spring 2013 Collection

February 21, 2013 (Italy)

After the long winter Yamamay is back with the hottest spring 2013 Collection and, at last, the sun shines. A romantic, refined and captivating woman, the super-sensual model Tiffany Keller, is captured by photographer Umberto Barone.

A warm and ethereal light creates a game of parallelisms: veils that are as soft as fabrics, an elegant mood that beautifully catches the patterns and colours of these wonderful materials.

Yamamay picks laces, macramé, sheer fabrics and trasparencies and makes its garments sensual and funny at the same time thanks to the use of light colours such as wisteria, light blue, powder pink and mint as well as of dotted prints that are reminiscent of a navy style. The classic items instead are inspired by the vintage style of the ‘60s: a touch of bon ton in white, cream and black. The cute range made of broderie anglaise is the brand’s must-have: lavender-coloured details this year… a light way to dare.

Kick off this spring too with I love Y and experience the young women’s line. Now in a pop version with an explosion of words and contrast colours like the subtle hues of shocking pink, fluo yellow and azure. Get ready for our wide selection of pyjamas, bras & undies plus top & shorts featuring original messages, spots, little flowers and strawberries.

A natural background accents the bride, who evokes “Eve” but from a modern viewpoint. She’s really sensual and wears push up bras, French knickers or brazilian briefs that are embellished with soft laces, frills and something blue  a romantic touch to never break with tradition. Complete the look with matched pyjamas, chemise and kimono. You’ll also love the playful accessories, such as the “Yes, I do!” and “Last night out” g-strings, to celebrate an unforgettable bridal shower with your best friends!


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