Home / Knowledge / News / Apparel/Garments / Yamamay returns with hottest spring 2013 Collection
Yamamay returns with hottest spring 2013 Collection
21
Feb '13
After the long winter Yamamay is back with the hottest spring 2013 Collection and, at last, the sun shines. A romantic, refined and captivating woman, the super-sensual model Tiffany Keller, is captured by photographer Umberto Barone.

A warm and ethereal light creates a game of parallelisms: veils that are as soft as fabrics, an elegant mood that beautifully catches the patterns and colours of these wonderful materials.

Yamamay picks laces, macramé, sheer fabrics and trasparencies and makes its garments sensual and funny at the same time thanks to the use of light colours such as wisteria, light blue, powder pink and mint as well as of dotted prints that are reminiscent of a navy style. The classic items instead are inspired by the vintage style of the ‘60s: a touch of bon ton in white, cream and black. The cute range made of broderie anglaise is the brand’s must-have: lavender-coloured details this year… a light way to dare.

Kick off this spring too with I love Y and experience the young women’s line. Now in a pop version with an explosion of words and contrast colours like the subtle hues of shocking pink, fluo yellow and azure. Get ready for our wide selection of pyjamas, bras & undies plus top & shorts featuring original messages, spots, little flowers and strawberries.

A natural background accents the bride, who evokes “Eve” but from a modern viewpoint. She’s really sensual and wears push up bras, French knickers or brazilian briefs that are embellished with soft laces, frills and something blue  a romantic touch to never break with tradition. Complete the look with matched pyjamas, chemise and kimono. You’ll also love the playful accessories, such as the “Yes, I do!” and “Last night out” g-strings, to celebrate an unforgettable bridal shower with your best friends!

Yamamay

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search