Home / Knowledge / News / Apparel/Garments / Rocawear's new A/W line encapsulates key trends
Rocawear's new A/W line encapsulates key trends
22
Feb '13
Rocawear, the ultimate music fashion brand, reveals the new AW ’13 collection that boasts a stylistic progression, cementing its new position in Europe. Targeting a European mainstream consumer within the 18-30 year old market, Rocawear continues to become more commercially viable that showcases a European take on New York street style. With a newly appointed footwear licensee, Iconix aims to continue to develop Rocawear within the targeted market.

Heralding a strong street credibility with music heritage at the core of the brand, Rocawear combines its underground streetwear appeal with a cleaner, fitted look to render it more relevant to the European market place.

Founded in 1999 by global music icon Shawn "Jay-Z" Carter, the $800,000,000 U.S. brand is being strategically positioned in Europe by Iconix Europe, a joint venture between the hugely influential U.S.-based Iconix Brand Group and The Licensing Company in the UK.

Rocawear’s AW ’13 collection uses modern fabrication techniques, clean application and detailed design which is combined with highly commercial price points. Attention to detail is paramount for this season, evident through the cuts, fonts and trims of the pieces.

Themes incorporated into the range include ‘Cosmic Noise’, ‘Urban Gents’, ‘Survival Tactics’ and ‘Astro Jungle’. With on trend, European relevant designs, Rocawear perfectly fuses the Brooklyn style aesthetic with strong innovative street credibility.

Rocawear Europe is being strategically positioned which is backed with a strong creative retail plan offering surround product presence, in-store support and cooperative retail communication. The brand aims to be available in department stores, independent retail, chain stores, internet and catalogue retail so that all possible target consumers are reached and catered for.

Daisy Laramy-Binks, Head of Marketing of Iconix Europe comments, “Rocawear's latest collection is stronger than ever, encapsulating key trends and design details. The brand continues to evolve from its more urban past towards a future focussed on original streetwear styling, whilst remaining ever true to its original music heritage and Brooklyn feel.

"With Mugler model Rick Genest as brand ambassador, a major retailer coming on board for June 2013 to be announced shortly, and supported by a strong new footwear offering, headwear line and luggage, the Rocawear brand is now more than ever positioned to go head to head with other top streetwear names in the marketplace.”

Highlights from this season’s collection range from on-trend floral statement prints, cosmic inspired styles, right through to camouflage jackets and Aztec influenced pieces. The outerwear is particularly strong across all themes with other exceptional pieces including caps and graphic tees.

Hinting toward a music influenced collection with cleaner, fitted styles with minimalistic logos - Rocawear strengthens its new position in Europe being premium streetwear that’s the ultimate music fashion brand.

Rocawear


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search