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Celebrities don Maidenform Preps for awards nights
22
Feb '13
Maidenform, the leading brand for lingerie and shapewear, arrived in Los Angeles this week to equip top stylists with red carpet must-haves to prepare their A-list clientele for the Oscars.

Leading up to the Academy Awards on Feb. 24, stylists received wardrobe trunks filled with the most in demand essentials including shapewear solutions ranging from thigh slimmers and waist clinchers to full slips and one-piece body briefers, as well as convertible bras and seamless pants.

Beneath the glamorous gowns, the real secret to a flawless red carpet appearance starts with a good foundation from Maidenform. With nearly a century in the industry, Maidenform understands a woman's body, knows exactly what she needs, and has developed innovative technology to achieve a perfect hourglass figure. This is why Maidenform has become a key resource for celebrity stylists prepping their clients during the busy awards season and year round.

"I use Maidenform all the time! The hi-waist thigh slimmers are my favorite. Maidenform shapewear is so much more comfortable than Spanx and the other brands I've used in the past," says Celebrity Stylist Lawren Sample.

New for 2013, form meets function with the Maidenform Comfort Devotion Collection— A full assortment of bras, shapewear and panties featuring groundbreaking technology that transcends softness and provides unparalleled support, to take you from red carpet ready to everyday with ease.

"I love Maidenform, especially their latest collection— Comfort Devotion. The seamless underwear and bras have become my new go-to. Maidenform shapewear is also perfect for red carpet dressing. It is slimming, yet surprisingly comfortable which is really important for clients," further comments Celebrity Stylist Nicolas Bru.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.

During its 91-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.

Maidenform Inc

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Courtesy: AWI

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