Home / Knowledge / News / Apparel/Garments / Dsquared2 launches touch of terror S/S campaign
Dsquared2 launches touch of terror S/S campaign
22
Feb '13
The scene is set; a violin string crescendo plays to a vision of unsettling psychological tension; the protagonist looks at his mirrored reflection with a haunted gaze. Something is not quite right, and yet before we have time to reconsider we are jilted forward to the next tableau; a disorientating montage of mirrors from which emerges a vampy, panther-like ‘Glamazon’.

The backdrop may have the controlled retro-feel of film noir but the clothes are distinctly contemporary as they come straight from the Dsquared2 Spring/Summer 2013 catwalk show. 

Style here comes decidedly nipped in tight; bound up laced corsets are paired with stream-lined high-wasted hot pants, slinky evening dresses are supported by skyscraper bondage stilettos, while reams of pearls and gold chains add to the finishing touch giving the look a more-is-more luxe. 

For the classic, yet always punky Dsquared2 man, his skinny tailoring comes accessorized with mirrored glasses, while his suit-wear is offset by touches of denim, leopard skin and studs.

The campaign is a nod to Hitchcock; there’s a touch of terror, albeit the pleasing kind, an icy blond and a final twist that keeps you guessing….or have you already worked it out?

“20 years ago we used to play around at being models.  Now we are looking back to the 90s, an era that has become the theme of our collection. We asked ourselves what we were doing back then and realized we were pretending to be people we weren’t , we saw a story and went for it.”DEAN, Co-founder Dsquared2.

Dsquared2


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search