Home / Knowledge / News / Apparel/Garments / New CASS fashion forward shapewear changes colour
New CASS fashion forward shapewear changes colour
25
Feb '13
CASS takes innovation to a new shaping level, with two tones Chroma Color, having incorporated bright colors several years ago to the seemingly neutral shapewear world. Shapewear has taken on a life of its own primarily due to the ability to be worn underneath or as stand-alone garments, and now it’s even better with Chroma Color. Following CASS’s natural futuristic concepts, the Chroma Color line affords the desires allowing fashion forward women to be bold.

“The Chroma Color appears black and when on the body it changes to the color that is underneath. We used a unique Nilit yarn on the inside for contrast and comfort,” said Susan Ledyard, CASS president. “It’s different from other two tone garments because the true final color appears once it’s on the body.”

The play on color attracts the eye to the contours of the body. The bust is respectively accentuated as a result of the contrasting color change. The Chroma Color fabric hugs to the body’s natural curvature enhancing the bust and slimming the mid section.

“Chroma Color adds an element of surprise,” states Ledyard, “especially for CASS loyal customers who prefer to purchase black and nude.” A variety of styles and colors will be offered within the Chroma Color. The Fall Chroma Colors include cordovan, white, nude, and grey and will carry through to tops, bottoms, and dresses. In addition to the Chroma Color line, Cass will also show its other innovative collections with its WearRepair, Luster, and Lucky Back Invisibellas.

CASS is an American Luxury shapewear brand known worldwide for its innovative INVISBELLAS collection of shaping tops, bottoms and dresses. Engineered with exclusive smart fabrics and strategic, patented stitching “INVISUPPORT,” Cass designs work together to slim, smooth, and lift without compromising comfort or style.

CASS has designed for Madonna and supported many actresses on the red carpet including Rachel Zoe, Catherine Zeta Jones, Maggie Gyllenhaal, Queen Latifah and in movies: Black Swan, Steel Magnolias and covered in magazines including Oprah, Instyle, WWD, Martha Stewart, Fitness, Shape and featured on TV shows Rachel Ray, Gossip Girls and Donny Deutsch.

CASS AND CO


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search