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New CASS fashion forward shapewear changes colour
25
Feb '13
CASS takes innovation to a new shaping level, with two tones Chroma Color, having incorporated bright colors several years ago to the seemingly neutral shapewear world. Shapewear has taken on a life of its own primarily due to the ability to be worn underneath or as stand-alone garments, and now it’s even better with Chroma Color. Following CASS’s natural futuristic concepts, the Chroma Color line affords the desires allowing fashion forward women to be bold.

“The Chroma Color appears black and when on the body it changes to the color that is underneath. We used a unique Nilit yarn on the inside for contrast and comfort,” said Susan Ledyard, CASS president. “It’s different from other two tone garments because the true final color appears once it’s on the body.”

The play on color attracts the eye to the contours of the body. The bust is respectively accentuated as a result of the contrasting color change. The Chroma Color fabric hugs to the body’s natural curvature enhancing the bust and slimming the mid section.

“Chroma Color adds an element of surprise,” states Ledyard, “especially for CASS loyal customers who prefer to purchase black and nude.” A variety of styles and colors will be offered within the Chroma Color. The Fall Chroma Colors include cordovan, white, nude, and grey and will carry through to tops, bottoms, and dresses. In addition to the Chroma Color line, Cass will also show its other innovative collections with its WearRepair, Luster, and Lucky Back Invisibellas.

CASS is an American Luxury shapewear brand known worldwide for its innovative INVISBELLAS collection of shaping tops, bottoms and dresses. Engineered with exclusive smart fabrics and strategic, patented stitching “INVISUPPORT,” Cass designs work together to slim, smooth, and lift without compromising comfort or style.

CASS has designed for Madonna and supported many actresses on the red carpet including Rachel Zoe, Catherine Zeta Jones, Maggie Gyllenhaal, Queen Latifah and in movies: Black Swan, Steel Magnolias and covered in magazines including Oprah, Instyle, WWD, Martha Stewart, Fitness, Shape and featured on TV shows Rachel Ray, Gossip Girls and Donny Deutsch.

CASS AND CO


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