Home / Knowledge / News / Apparel/Garments / DownEast to launch trendy swimwear this summer
DownEast to launch trendy swimwear this summer
27
Feb '13
If you’re already thinking about swimming and sunbathing at the pool or beach, look no further than DownEast Basics to get suited up this season! The high-style, low-priced retailer is offering two swim collections for 2013 – one in stores now and the other debuting in April. Both collections feature the latest trends, colors and prints in styles that are sure to flatter.

“You can find the suit of your dreams this year at DownEast,” said DownEast fashion designer Andrea Updike. “This season, we’re offering two collections with so much to choose from – whether you’re searching for the hottest new trends in swimwear or tried-and-true styles that are universally popular among our shoppers. I’m so pleased with our fits, fabrics, colors and prints this season.”

The DownEast Swim collections feature mix-and-match, coordinating tops and bottoms to complement every body type. And, with individual pieces ranging from just $19.99 -$49.99, why have a single swimsuit when you can expand your beachside wardrobe with lots of fun new looks?

Updike highlights key trends in the DownEast Swim 2013 collections that translate into seasonal must-haves:

Vintage Looks – “Retro inspired prints and cuts are still making waves this swim season. One look to try is our new Bali Mid Tankini that features a high-waisted bikini bottom and mid-length tankini with piping detail – it fits and flatters, and the feminine floral print in shades of red, coral and pops of neon complements all skin types.”

Novelty Prints – “Nothing says summer fun like novelty prints! This season, our ultra-flattering Sausalito Halter comes in a bold yellow-and-white glasses print. And, the famous mustache print on our Beach Cruiser Tank really makes a statement.”

All About Stripes – “Stripes are still hot, especially chevron, and we’re offering them in our new Kennebunk Tankini that comes in bold red and bright blue. Also, our one-piece Crescent Beach Suit is the definition of classy. It complements your curves with navy and white stripes swirling up to a single shoulder strap.”

Going Green – “The Pantone Color of the Year for 2013 is Emerald and we’re going green, too, in our ikat print Ava Tankini. Ladies that love the retro-inspired, longer fit swim dress tops and briefs will feel like they found their swimsuit soulmate. It’s color, print and fit perfection!”

Last But Not Least, Lace – “Our ever-popular Sausalito Halter also comes in an eyelet-inspired lace overlay this season, for the lace lover in all of us! Give this textured twist a try.”

The DownEast Swim line, which originated in 2008 with six tops and two bottoms, has proven so popular that the brand has expanded to two swim collections with over 40 pieces, including tanks, halters, bikini bottoms and skirts, as well as layering options for out of the water. DownEast also continues to offer playful new swimwear pieces for girls.

About DownEast Basics

DownEast Basics offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

DownEast Basics

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search