In store Asia 2013, an annual Retail Design event held every year since 2006, saw FRDC (Future Research Design Company, Bangalore)+JGA (Detroit, USA) sweeping major design awards at a ceremony held at Goregaon Exhibition Grounds, Mumbai 0n 23rd February. VMRD awards in their 7th edition have become most sought after awards in Indian Retail Design.
This year saw more than 225 entries from major Design firms and Retailers. The entries are judged by a jury comprising of 16 most eminent Retail Design professionals Internationally from India, USA, UK, Europe, Singapore and Australia. All judges score entries independently and after 2 rounds of stringent judging only few entries are nominated.
FRDC's cutting edge design works for Viveks Digital store, Viveks Electronics, Arttdinox and Eka Home store saw winning them Golds and Silvers across categories. In all FRDC team won 6 awards including 3 Golds. This was highest by any single agency.
Viveks Digital 1, an iconic design by FRDC for the regional retailer won Best Store Design under IT products. Viveks Electronics store a design for new age Urban customers saw another Gold. Arttdinox, a dinnerware and kitchen brand by Jindal Steels won anoter Gold for its unique Indian and modern blend design, while Eka, a home store in Bangalore got awards for Green and Sustainable design and best store front.
Jury's special mention about how the Eka store was designed preserving existing Tree and Greeneries and making them part of design was commendable in today's commercial times when most of Retailer would like to cut trees in front of their stores. The store has Rain water harvesting, uses eco and local materials and very minimal design intrusion in existing 36 years old structure in residential neighbourhood thus respecting the surrounding.
Biju Kurien, CEO, Reliance Retail did honours of handing out awards at function. Speaking on the occasion, Sanjay Agarwal, Director FRDC said- This is truly proud moment for all of us at FRDC and JGA our International partners. I extend my thanks to all FRDCians and the team, our clients, business partners and all our well wishers without whom this would not have been possible. We will keep raising our design excellence bar and I hope very soon we would be acheiving similar feat internationally also.