Home / Knowledge / News / Apparel/Garments / Bipasha Basu unveils Promart's new brand identity
Bipasha Basu unveils Promart's new brand identity
28
Feb '13
Promart Retail- a discounted retail chain and value format concept unveiled its new brand campaign and logo with Bollywood’s sizzling beauty Bipasha Basu at Bandra, Mumbai. The new brand campaign potrays that discount is always in fashion. Discount and fashion don't usually sit together. The world of discounts is driven by accessibility and the world of fashion is driven by exclusivity.

At Promart, these two disparate worlds are brought together and this is what the new logo signifies. Bipasha Basu along with Ashish Garg- Promoter and MD, Promart and Punit Agarwal- Promoter and CEO, Promart launched the new marketing campaign. The brand’s new look and logo are being represented across various touch points like stores, advertising and communication along with a new tagline of ‘discount is in fashion’.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who has limited access to fashion. The brand offers exciting discounts from 25%-60% clubbed with special promotions and offers for consumers all year round. The new logo and brand identity has already been rolled out at all Promart stores across India.

Commenting on the new brand identity, Punit Agarwal, Promoter and Chief Executive Officer (CEO), Promart Retail said, “We believe that the new makeover of the brand will further accelerate and deepen our relationships with our customers pan India. We’ve made the universally recognized symbol of "discounts" a fashion icon by incorporating it in our brand's visual identity. We will make discounts aspirational and the starburst will be signature of that.

“The colour yellow has been intentionally used to attract the youth which is always associated with discounts which is a signifier of a fresh start. This will define the brand identity and differentiate the brand from other players. With the launch of our new campaign, we envisage a new journey from here on as we aim to provide affordable fashion to people in smaller cities.”

Ashish Garg, Promoter and Managing Director, (MD), Promart Retail, said, “The new brand identity is going to take us to greater heights on achieving our vision in a very short span of time. We have successfully rolled out 50 stores and have planned to open another 100 stores by end of this CY2013. We plan to expand our reach to cities like Belgaum, Kolhapur, Godhra, Meerut, Lucknow, Surat, Bhopal, Ganganagar, Banaras, and many more in the coming months as our next phase of expansion.”

Unveiling the new logo, Bollywood diva Bipasha Basu said, “I am glad to be associated with the new journey Promart has embarked upon. Promart gives an opportunity to people to buy branded clothes all 365 days at great variety and price. It caters to the aspirational buyers to experience the pleasure of shopping at their convenience at affordable price points.” 

Promart Retail India Pvt. Ltd.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search