Home / Knowledge / News / Apparel/Garments / MPG launches 'My Performance, My Lifestyle' collection
MPG launches 'My Performance, My Lifestyle' collection
28
Feb '13
Canadian activewear apparel label, MPG Sport, has launched its 2013 Spring 'My Performance, My Lifestyle' Collection that continues to convey the brand's original philosophy of always pushing the envelope in melding fashion forward designs with technical, performance-enhancing fabrications and detailing.

Each season presents an opportunity for the MPG designers to find ever more creative methods of uniting the seemingly opposite worlds of sport and fashion in perfect harmony with the result being a complete line of garments that transcend the gym or yoga studio to be worn dressed up in casual environs, especially important to individuals unwilling to sacrifice style for comfort.

Updates to the collection for Spring 2013 include seamless garments, adding geometric patterns to the print story, laser cut lace accents, increased ruching for added playful femininity and the utilization of organic cotton in both men's and women's.

The accessories product category has grown significantly to include a variety of new products such as a braided headband, a geo-printed snap scarf and a stylized water bottle in addition to the expanded line of bags that witnessed the arrival of a sash-style hip bag, the sophisticated Black Series bag and an expanding tote.

Head of design, Sonya Ramgotra, commented upon the line thusly: "Feminine, playful detailing has been significantly bolstered this season to appeal to today's active consumer who has become increasingly aware that conventional 'gym wear' need not scrimp on style. Particularly promising are the high-fashion pieces in men's, a segment that has traditionally eschewed style for utility."

Accessories designer, Heather Johnson, had this to say about the category's additions: "An extension of the MPG brand story, our accessories reflect the adherence to well-designed, well-produced products that hew to the MPG 'My Performance, My Lifestyle' concept."

About MPG:

Founded in 2004 as a division of Mondetta Clothing, MPG, in its continuing efforts to create fashion forward active apparel, bridges the gap between performance and lifestyle to create entire collections that transition from one to the other with an innate versatility absent from other brands in the market.

MPG Sport


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search