"Under Armour is already known for its wide-range of innovative and stylish performance products," said Steve Penny , President of USA Gymnastics, "and the plans we have discussed for our partnership have the potential to elevate both of our brands in the United States and on the international stage."
"As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation," said Matt Mirchin , Senior Vice President, Brand and Sports Marketing, Under Armour. "We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear, and accessories designed to help these elite gymnasts perform at their best."
Designated as the official performance apparel and footwear outfitter, Under Armour will provide team members with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. National Team coaches, athletes and staff will also be outfitted head-to-toe at national training camps and national and international competition.
Under Armour will collaborate with GK Elite Sportswear, L.P. to create the U.S. National Team competition apparel for men's and women's gymnastics, trampoline and tumbling. GK Elite has been the exclusive manufacturer of competitive gymnastics apparel for the U.S. National Team since 2000.
"GK Elite is proud to be partnering with Under Armour and USA Gymnastics for the next two Olympic cycles," said Kelly McKeown , EVP of Corporate Relations.
Athletes and coaches will also be able to utilize the brand's newest innovation, Armour39, which is the first-of-its-kind digital performance monitoring system that measures an athlete's heart rate, calories burned, workout intensity and WILLpower score, which reflect an athlete's overall effort during a workout session.
USA Gymnastics athletes and staff will first appear in Under Armour apparel at the upcoming AT&T American Cup Saturday, March 2.
In addition to USA Gymnastics, Under Armour outfits several winter Olympic sports and athletes, including US Speedskating, Bobsled and Skeleton in the United States, Canada Snowboard, and Olympic skiing gold-medalist Lindsey Vonn . Under Armour first became involved in gymnastics with its sponsorship of Alicia Sacramone , who is a 2008 Olympic team silver medalist and won 10 World medals during her career.
Textiles | On 22nd Jun 2017
Zund Systemtechnik AG, Switzerland’s textile machinery firm that...
Textiles | On 22nd Jun 2017
Hpfabrics, manufacturer of raw fabrics, is opening a new production...
Apparel/Garments | On 22nd Jun 2017
Napapijri has introduced the new Superlight Parka, a new lightweight...
Varinder Singh Jawanda
Sizing and fitting issues are inherent problems for companies expanding...
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Sonam and Paras Modi's Sva Couture is synonymous with head-turning...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
"We should not compare India and the West. There are things we do that...