Home / Knowledge / News / Apparel/Garments / Under Armour to offer performance gear for USA Gymnasts
Under Armour to offer performance gear for USA Gymnasts
01
Mar '13
Under Armour and USA Gymnastics announced that Under Armour, Inc., the Baltimore, MD-based leader in athletic performance gear, will provide performance apparel, footwear, and accessories for the USA Gymnastics athletes, coaches, and staff for the next eight years, through the 2020 Olympic Games.  This is the brand's first sponsorship of a national governing body for a summer Olympic sport.

"Under Armour is already known for its wide-range of innovative and stylish performance products," said Steve Penny , President of USA Gymnastics, "and the plans we have discussed for our partnership have the potential to elevate both of our brands in the United States and on the international stage."

"As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation," said Matt Mirchin , Senior Vice President, Brand and Sports Marketing, Under Armour. "We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear, and accessories designed to help these elite gymnasts perform at their best."

Designated as the official performance apparel and footwear outfitter, Under Armour will provide team members with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. National Team coaches, athletes and staff will also be outfitted head-to-toe at national training camps and national and international competition.

Under Armour will collaborate with GK Elite Sportswear, L.P. to create the U.S. National Team competition apparel for men's and women's gymnastics, trampoline and tumbling. GK Elite has been the exclusive manufacturer of competitive gymnastics apparel for the U.S. National Team since 2000.

"GK Elite is proud to be partnering with Under Armour and USA Gymnastics for the next two Olympic cycles," said Kelly McKeown , EVP of Corporate Relations.

Athletes and coaches will also be able to utilize the brand's newest innovation, Armour39, which is the first-of-its-kind digital performance monitoring system that measures an athlete's heart rate, calories burned, workout intensity and WILLpower score, which reflect an athlete's overall effort during a workout session.

USA Gymnastics athletes and staff will first appear in Under Armour apparel at the upcoming AT&T American Cup Saturday, March 2.

In addition to USA Gymnastics, Under Armour outfits several winter Olympic sports and athletes, including US Speedskating, Bobsled and Skeleton in the United States, Canada Snowboard, and Olympic skiing gold-medalist Lindsey Vonn . Under Armour first became involved in gymnastics with its sponsorship of Alicia Sacramone , who is a 2008 Olympic team silver medalist and won 10 World medals during her career.

Under Armour

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X