American Eagle Outfitters, Inc. announces its spring 2013 "Project Live Your Life" campaign, featuring twelve inspiring real people from across the United States. Each winner, hand-picked by their peers, shows off their favorite pieces from the spring 2013 collection. "Live Your Life" debuted with the Fall 2012 campaign and continues to embody the celebration of individual style and self-expression. The campaign was shot in Los Angeles by renowned photographer RJ Shaughnessy."'Project Live Your Life' is about showcasing our customers' individual, optimistic, American style," said Michael Leedy , chief marketing officer, American Eagle Outfitters, Inc. "Each cast has contributed something new and compelling; we are thrilled to kick off the next contest and excited to see the new edition of 'Project Live Your Life.'"