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Freya Lingerie launches Deco campaign globally
01
Mar '13
Freya, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras, have launched the 365 Days of Deco campaign to demonstrate how the Freya Deco range can be worn any day, under any outfit. Each of these new markets has their own language version of the campaign offering an in-depth look at all the bras in the collection. Each international market also has its own bespoke Facebook page.

The microsite features a Deco Style Wall, where fans have the chance to win prizes by showing their style and talking about how Deco supports their outfit. Fans can upload a photo of themselves in a favourite look, either wearing Deco under their outfit, or with a comment on which Deco bra they’d choose for that look.

Freya launched Deco in 2009 and since then, the brand has sold over 300,000 bras globally. In Poland, the Deco UW Moulded Plunge style outsells all other Freya bras. Here, many of the basic colours have always performed well, but the new fashion forward Deco shades, such as ocean and red, have caused plenty of excitement this season.

Jaroslow Byrski from Freya lingerie said, “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 Days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”

Ann-Marie Manley, from Freya lingerie added, “Ask anyone the bra they associate with Freya and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a C/D really struggle to find an everyday solution that offers them amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28-38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust.

A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re very excited to announce the launch of our French and Polish Deco microsites and look forward to rolling out the rest of the campaign globally.”

Freya lingerie


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