Home / Knowledge / News / Apparel/Garments / Freya Lingerie launches Deco campaign globally
Freya Lingerie launches Deco campaign globally
01
Mar '13
Freya, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras, have launched the 365 Days of Deco campaign to demonstrate how the Freya Deco range can be worn any day, under any outfit. Each of these new markets has their own language version of the campaign offering an in-depth look at all the bras in the collection. Each international market also has its own bespoke Facebook page.

The microsite features a Deco Style Wall, where fans have the chance to win prizes by showing their style and talking about how Deco supports their outfit. Fans can upload a photo of themselves in a favourite look, either wearing Deco under their outfit, or with a comment on which Deco bra they’d choose for that look.

Freya launched Deco in 2009 and since then, the brand has sold over 300,000 bras globally. In Poland, the Deco UW Moulded Plunge style outsells all other Freya bras. Here, many of the basic colours have always performed well, but the new fashion forward Deco shades, such as ocean and red, have caused plenty of excitement this season.

Jaroslow Byrski from Freya lingerie said, “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 Days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”

Ann-Marie Manley, from Freya lingerie added, “Ask anyone the bra they associate with Freya and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a C/D really struggle to find an everyday solution that offers them amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28-38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust.

A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re very excited to announce the launch of our French and Polish Deco microsites and look forward to rolling out the rest of the campaign globally.”

Freya lingerie


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search