Home / Knowledge / News / Apparel/Garments / Freya Lingerie launches Deco campaign globally
Freya Lingerie launches Deco campaign globally
01
Mar '13
Freya, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras, have launched the 365 Days of Deco campaign to demonstrate how the Freya Deco range can be worn any day, under any outfit. Each of these new markets has their own language version of the campaign offering an in-depth look at all the bras in the collection. Each international market also has its own bespoke Facebook page.

The microsite features a Deco Style Wall, where fans have the chance to win prizes by showing their style and talking about how Deco supports their outfit. Fans can upload a photo of themselves in a favourite look, either wearing Deco under their outfit, or with a comment on which Deco bra they’d choose for that look.

Freya launched Deco in 2009 and since then, the brand has sold over 300,000 bras globally. In Poland, the Deco UW Moulded Plunge style outsells all other Freya bras. Here, many of the basic colours have always performed well, but the new fashion forward Deco shades, such as ocean and red, have caused plenty of excitement this season.

Jaroslow Byrski from Freya lingerie said, “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 Days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”

Ann-Marie Manley, from Freya lingerie added, “Ask anyone the bra they associate with Freya and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a C/D really struggle to find an everyday solution that offers them amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28-38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust.

A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re very excited to announce the launch of our French and Polish Deco microsites and look forward to rolling out the rest of the campaign globally.”

Freya lingerie


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search