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Major sportswear brands vie for share in Chinese market
04
Mar '13
Several major global sportswear brands are vying to gain a greater share in the rapidly expanding Chinese market.
 
At the ISPO Beijing 2013, the ninth Asian Sporting Goods and Fashion Show, which concluded last week, over 567 sports and adventure wear brands from 22 countries showcased their products.
 
There was around 25 percent increase in participation of firms at this year’s event, compared to the previous edition. Leading sportswear brands like Adidas and Li Ning exhibited their products for the first time at ISPO Beijing 2013.
 
The saturation in the US and European markets is the chief reason forcing major international sports and adventure wear brands to turn their attention to the rapidly expanding Chinese market.
 
Top international adventure and outdoor brand Mammut has turned its focus on China this year and made its first large-scale appearance on Chinese soil at the ISPO Beijing.
 
At the exhibition, many international and domestic sportswear brands like Scaler, Kingcamp, Kailas, Toread and Kolumb presented several new products and technological innovations that are yet to come in the market.
 
According to organizers of ISPO Beijing exhibition, China’s outdoor sports industry is expanding at 40 percent per annum, and has become one of the fastest rising retail segments in the country.
 

Fibre2fashion News Desk - China

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