OSU Athletics unveils new brand identity with Nike

A refined Beaver logo will serve as the primary representation of the brand, and will be used as the main identifying device for Oregon State Athletics. The new mark is a contemporary evolution of the current Beaver mark, and supports the goal of respecting the past while representing the future. The use of the OS logo will remain part of the University’s overall program, but will be phased out by Athletics.

Secondary Identity – Typography and Word Marks

Block typography has been a fundamental part of OSU’s athletic heritage and speaks to the no-nonsense, hard-working nature of Oregon State athletes, coaches and fans. It is honest, strong, imposing – the perfect foundation for the future of Oregon State Athletics typography. Consistent usage of the typography will support the primary logo and ensure clarity and distinction in all Athletics communications.

Primary Colors

A consistent color palette will allow for instant team identification and enhance the overall impact of the brand identity. Orange — a distinctive color within the Pac-12 Conference —black and white are the official colors for Oregon State Athletics and will remain a constant on all of the school’s intercollegiate teams.

Secondary Colors 

A metallic bronze secondary color has been introduced, representing strength and integrity and draws inspiration from the well-used machinery utilized in the timber industry. The addition of bronze brings depth to the existing Oregon State color palette; it will be reserved for limited use only.

Tartan Print 

A custom tartan print has been designed to represent the Oregon State Beavers and enrich the overall identity package. The notches in the thick lines reference how beavers use their sharp front teeth to cut down trees, and the white pinstripes are composed of the Oregon State and Beavers wordmarks. The tartan is reserved for limited use only.

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