At the Founders Lunch, heads of iconic brands exchanged ideas and information gained through their brand building. One highly popular mentoring session came from Jansport whose creator and continual driving force Skip Yowell inspired outdoor specialists with a colourful presentation of the company history and its development over more than 30 years.

"ISPO BEIJING is an essential compass determining the direction of the Asian sports market. The trade show illuminates trends such as outdoor sports, covers fashion, production methods and winter sports infrastructures. Due to our services visitors are able to test product innovations to their hearts’ content. This wide spectrum and a promising market are the cause for ISPO BEIJING’s rapid growth,” Klaus Dittrich explains at the conclusion of ISPO BEIJING 2013.

ISPO BEIJING 2014 is held from February 19th to 22nd, 2013 at the China National Convention Center (CNCC) in Beijing.

ISPO BEIJING