Home / Knowledge / News / Apparel/Garments / Skins appoints Johnny West as GM of North America
Skins appoints Johnny West as GM of North America
06
Mar '13
SKINS Compression, the world’s leading gradient compression sportswear brand, is proud to announce the appointment of Johnny West as the new General Manager of North America. West’s selection to head the SKINS team is part of a corporate initiative to expand the brand within the US performance apparel marketplace. This shift will strengthen the brand’s presence across a number of sporting disciplines and channels, as well as increase consumer awareness of the superior quality and unique product features associated with the brand.

“With extensive industry experience across multi-sport segments, West will be a key player in leading our expansion efforts into crowded markets and helping SKINS rise to the top”

West will lead the SKINS North America team and be responsible for planning and implementing strategic brand and marketing initiatives to maximize brand awareness at the retail and consumer levels, driving top- and bottom-line revenue and company growth across various distribution channels throughout the United States.

West brings nearly 20 years of global experience in strategic sales, marketing and branding for some of the world’s leading international sports and apparel brands with him to SKINS. Most recently West served as director of brand and sports marketing for 2XU North America. Prior to 2XU, West held top-level sales and marketing positions with highly-recognized sports and outdoor brands, such as Prana, K2 Snowboarding, and O’Neill.

“With extensive industry experience across multi-sport segments, West will be a key player in leading our expansion efforts into crowded markets and helping SKINS rise to the top,” said Jaimie Fuller, SKINS Chairman. “We believe that West’s marketing and branding expertise, coupled with his innate drive for success and passion for all things athletic, will enable the SKINS brand to successfully grow and position itself as the category leading compression sportswear brand-of-choice to new and existing consumers, affiliates and wholesale partners across North America. We are thrilled to have him on board.”

"When I look at the potential of the SKINS brand, the sky is the limit. Being first to market in North America over seven years ago, with the introduction of gradient compression technology and most recently the next evolution with dynamic gradient compression, makes it an exciting time to be a part of the brand’s inevitable growth moving forward,” said Johnny West, General Manager of SKINS North America. “I’m thrilled to be leading the charge for SKINS North America, alongside our talented staff, to maximize the endless opportunities in this category."

West holds a Bachelor of Science degree in industrial psychology from Drake University. While at Drake, West was a member of their Division 1 football program, having played Strong Safety for four years. With an enthusiasm for sports in general, West is also a talented skier and snowboarder, avid surfer and newly-accomplished triathlete completing his first Ironman in 2010 in Coeur d’Alene, Idaho.


Must ReadView All

Textiles | On 22nd Aug 2017

Cotton yarn futures trading begins in China’s Zhengzhou

Cotton yarn futures trading recently began on the Zhengzhou Commodity ...

Textiles | On 22nd Aug 2017

PTEA concerned over sluggish textile sector growth

The Pakistan Textile Exporters Association (PTEA) has expressed...

Textiles | On 22nd Aug 2017

Asian Propylene prices march higher last week

Propylene prices went up in Asia in the last week due to tight supply ...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search