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Paul Smith unveils David Bowie inspired new apparel line

March 07, 2013 (United Kingdom)

Paul Smith is delighted to announce a very special T-shirt to celebrate the release of Bowie's much-anticipated and critically lauded new album, The Next Day released on March 11th on Iso/RCA.

Throughout their illustrious careers at the forefront of fashion and music, Paul and David have been long-time friends, combining their exceptional style, the artwork for The Next Day will be printed on organic cotton, complemented by simple 'Paul Smith for David Bowie' insignia.

The artwork, designed by Jonathan Barnbrook, is itself a nod to Bowie's iconic Heroes album cover, which was photographed by Masayoshi Sukita, a friend of Paul Smith and recent exhibitor at Paul Smith's Space gallery in Tokyo.

"David Bowie has worn a lot of Paul Smith throughout his career and I was excited and delighted when asked if I would do the official T-Shirt for his album The Next Day. They will also be some other great things coming up later in the year." Paul explains.

The men's t-shirt will be available from 7th March at Paul Smith and from the 8th March via our standalone shops and key wholesale partners. The same T-shirt in women's fits will be available exclusively from the 7th March . Further partnerships between Paul Smith and David Bowie are planned for the coming months.


Paul Smith
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