Home / Knowledge / News / Apparel/Garments / Lands' End launches 'Shape & Enhance' swimwear line
Lands' End launches 'Shape & Enhance' swimwear line
07
Mar '13
Lands' End introduces an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits.  This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement.  The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms.

"The Lands' End Shape & Enhance collection is not about completely transforming a woman's figure, but rather provides a little extra help to achieve a flattering swimsuit appearance," said Erin McCormick, swimwear merchandise manager, Lands' End. "Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more comfortable and have a range of movement and freedom not always associated with shaping swimwear."

Path to Perfection

For more than two years, the swimwear design team has worked diligently to perfect the targeted tension control found in the Lands' End Shape & Enhance swimwear collection.  The inspiration to develop the new swim shaping technology came from today's high-tech athletic wear that offers body mapping performance properties.  Lands' End's swimwear designers were determined to bring this same level of innovation to swimsuits.

The path to perfecting the Shape & Enhance swim collection included multiple design attempts and dozens of swimsuit prototypes, and as with all Lands' End swimsuits, fit models were called in to wear test and provide intricate feedback.  Today, the Shape & Enhance collection is exactly what the Lands' End swimwear design team sought to achieve: a beautiful array of swimsuits featuring the exclusive shaping and enhancing that offers women targeted control while preserving freedom of movement.

Shape & Enhance Swimsuit Collection

There are a variety of options in the Lands' End Shape & Enhance swimsuit collection. Each swimsuit features low tension control at the upper back area, medium tension control at the bustline and hip areas, and maximum tension control at the tummy.

"This collection is not about completely transforming your figure, but rather providing a little extra help to achieve your most flattering swimsuit appearance," said McCormick.

This season, the collection is beautifully designed in rich solids and patterns. 

Highlights include:

Shape & Enhance Scoop Neck One-Piece– This elegant swimsuit silhouette is designed to contour, not confine. The removable fabric belt adds a unique look to help define the waist, while adjustable straps customize the fit. Available in Shadow Dot Pattern in four colors – Graphite Navy, Oak Moss, Orchid Wine or Black.


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

American Merchant to invest $19.9 mn to start Bristol plant

Textiles | On 15th Dec 2017

American Merchant to invest $19.9 mn to start Bristol plant

American Merchant, Inc., a subsidiary of Merchant House International ...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search