This growth was predominantly attributable to the TOM TAILOR Retail segment which increased sales by 34.4% in the quarter under review. On a like-for-like basis, sales rose 15.4%. E-commerce business saw particularly encouraging growth at 41.3%.
BONITA, however, performed only slightly better than a generally weak market in Q4 2012. Between October and December, like-for-like sales at BONITA fell by 4.0% compared to the prior-year quarter. In December, BONITA reported a like-for-like sales decline of 8%. The brand developed slightly better than the overall market, which closed the month of December with a decline of 9%.
'Our trend management approach and our understanding of our customers' wishes are paying off. TOM TAILOR Retail has managed to achieve like-for-like sales growth in every quarter over the past four years. BONITA, on the other hand, could not escape the general market situation in the final quarter 2012. The mild temperatures were the primary cause of BONITA falling below our expectations. We are confident, though, that by shortening the product development process, BONITA can be returned to its growth path by the end of 2013,' said Dieter Holzer, CEO of TOM TAILOR Holding AG.
As of 31 December 2012, the TOM TAILOR GROUP held around 1,300 retail stores throughout Europe, of which 315 were TOM TAILOR retail stores (31 Dec 2011: 248) and 982 were BONITA stores (31 Dec 2011: 949). During 2012 the Group opened 100 retail stores.
About the TOM TAILOR Group
The TOM TAILOR Group is an international fashion and lifestyle company offering stylish casual wear and accessories in the medium price range through its umbrella brands TOM TAILOR and BONITA. The TOM TAILOR umbrella brand comprises the brands TOM TAILOR Casual, TOM TAILOR Denim and TOMTAILOR POLO TEAM. Its collections are aimed at customers aged between 0 and40 and are marketed in more than 35 countries via its wholesale and retail segments.
BONITA, one of Germany's leading fashion producers for theover-40s target group, has been a part of the TOM TAILOR Group since August 2012. BONITA sells menswear and women’s wear collections in almost 1,000 of its own retail stores. The TOM TAILOR GROUP generated sales of EUR 412 million in 2011. BONITA generated sales of EUR 379 million in the 2011/2012 financial year.
Tom Tailor Group
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