Home / Knowledge / News / Apparel/Garments / Returns of online apparel retailers impact environment
Returns of online apparel retailers impact environment
18
Mar '13
Would you believe it if you are told that e-commerce, particularly, the online apparel retail business could more so affect the environment? 
 
Well it can to a certain extent. An online apparel retailer ends up making around 132 deliveries to generate actual sales of just 82 pieces. This leads to unnecessary transportation costs and in turn impacts the environment. 
 
“This could be a wake-up call to look at ways of reducing environmental impact for sectors other than food and groceries,”, says Heikki Haldre, founder and CEO of Estonia-based virtual fitting room company – Fits.me.
 
He adds, “The clothing sector has an industry return rate averaging around 25 percent, which has a huge impact in terms of unnecessary transportation. An average 27% of those returned items are exchanged for another size, so, retailers face making 132 deliveries and collections to successfully sell just 82 garments.” 
 
“On top of that, returned items usually mean new or additional packaging. On this basis, aiming to cut return rates can make a serious and visible contribution to a clothing retailer’s environmental initiatives at a time when it is high on the consumer agenda”, he winds up by saying.
 
Arun Sirdeshmukh – CEO of India-based online fashion retailer – Fashionara reveals that they have robust systems in place to reduce returns and also exchanges. 
 
He explains, “One of the areas, where returns tend to be more are in COD transactions, where the money is collected at delivery. There is also a phenomenon called ‘Post-Purchase-Desonance’, wherein a customer either is confused about colour, design or develops plain disinterest after the order has been placed.
 
“At Fashionara, we have a system in place, whereby, once an order is placed, we reconfirm by email or text messaging, whether the customer would still like to go ahead with the purchase. In case, the customer does not reply, he/she is receives a call from us to reconfirm the order. This ensures that our returns percentages are very low compared to industry standards. 
 
“A majority of the returns are actually exchanges, which mainly happen due to wrong sizes. We have an interactive size guide, where a customer is able to virtually measure the size, and inspect cut & fit parameters. This reduces size exchanges and increases customer satisfaction.”
 
On the question of repackaging a return, “We try to repack the garment with the same outer packing, where a customer may have returned the parcel without opening it. In cases where the customer has opened the parcel, the packing is reused if it is still in good condition.”
 
“In our own way, we have tried to reduce returns and in turn the environmental impact, by having good systems in place,” Sirdeshmukh concludes by saying. 
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 24th Mar 2017

UK online retail sales up 15% in February 2017

Online retail sales in UK have grown by 15 per cent year-on-year in...

Courtesy: Messe Frankfurt

Textiles | On 24th Mar 2017

Over 3341 exhibitors participate in Intertextile Shanghai

More than 3,341 exhibitors from 26 countries and regions participated ...

Apparel/Garments | On 24th Mar 2017

Tiruppur garment cluster hopeful of meeting export target

The Tirupur garment cluster is hopeful of meeting its target of...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search