The soft openings follow the launch of three pilot stores and will allow Target to continue to engage in volume testing to ensure stores are prepared to deliver the true Target brand experience to guests ahead of grand opening in early April.
The 21 new locations are in addition to pilot stores in Guelph, Milton and Fergus, and will complete the 24 stores scheduled to open in March. Target plans to open 124 stores across Canada throughout 2013.
“Welcoming the first Canadian guests at our pilot stores was a great moment for all team members at Target,” said Tony Fisher, president, Target Canada. “We have learned quickly from the results of our pilot stores and are committed to delivering on Target’s Expect More. Pay Less. brand promise as we approach our grand opening in early April.”
Target is committed to providing Canadian guests with a one-stop shopping destination for affordable, stylish, quality products; everything from fashion, beauty and apparel, to home, grocery, personal care and more.
Each store will carry an extensive range of Target owned and exclusive brands, including C9 by Champion, Circo, Archer Farms, Market Pantry and Up & Up; exclusive, limited time collaborations with Roots and Hollywood stylist, Kate Young; and ongoing collaborations such as the Nate Berkus Collection, the Sonia Kashuk Collection, Giada De Laurentiis for Target, and Shaun White apparel.
Minneapolis-based Target Corporation serves guests at 1,787 stores – 1,784 in the United States and three in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week.
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