AAFA reveals new mission statement & strategic plan

When drafted more than ten years ago, AAFA’s mission statement was an accurate reflection of the prevailing economic and political environments of the day.  As the scope of AAFA’s work has expanded over the past few years, AAFA’s mission statement was refreshed to provide stronger direction for the years to come.

At its core, the revised mission statement provides solid direction in guiding AAFA forward in assisting the membership base as it identifies workable solutions to the political, legislative, and regulatory issues that are now present in nearly every business decision.

The cornerstone of this strategic plan is AAFA’s new mission statement, which reads, “AAFA stands at the forefront as a leader of positive change for the apparel and footwear industry. With integrity and purpose, AAFA delivers a unified voice on key legislative and regulatory issues. AAFA enables a collaborative forum to promote best practices and innovation. AAFA’s comprehensive work ensures the continued success and growth of the apparel and footwear industry, its suppliers, and its customers.

AAFA will achieve this mission by:

-Building consensus and offering actionable solutions for global trade, social responsibility, sustainability, product safety, intellectual property, and government procurement issues to promote a globally competitive industry.

-Leading the way in professional development, networking, and continuing industry education through a rigorous and comprehensive training curriculum enabling the industry to stay ahead of tomorrow’s challenges.

-Providing members with valuable intelligence to make smart business decisions that enhance profitability and mitigate risk.

-Communicating the goals and needs of the industry to deepen the public’s understanding and knowledge about the industry.

American Apparel & Footwear Association (AAFA)