Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution. Effective March 2013, Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading retailers across Canada, including Hudson's Bay Co. and independent retailers.
Panaxis Inc., the Toronto-based leading supplier in Canada, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden Ships. Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.
Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by introducing the spring '13 collection in over 40 locations of Hudson's Bay in addition to specialty boutiques. Committed to inventory that will take Yummie Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by Heather Thomson 's presence across Canada through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.
"I am so excited about our new partnership with Panaxis," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson. "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at Canada's leading department store, Hudson's Bay. Yummie has a long-term relationship with Lord & Taylor in the US, so focusing our expansion on their partnering retailer in Canada seemed like a very natural and organic fit."
ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010. In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape.