Home / Knowledge / News / Apparel/Garments / Yummie by Heather Thomson expands in Canadian market
Yummie by Heather Thomson expands in Canadian market
21
Mar '13
Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution.  Effective March 2013, Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading retailers across Canada, including Hudson's Bay Co. and independent retailers.

Panaxis Inc., the Toronto-based leading supplier in Canada, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden Ships.  Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.

Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by introducing the spring '13 collection in over 40 locations of Hudson's Bay in addition to specialty boutiques.  Committed to inventory that will take Yummie Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by Heather Thomson 's presence across Canada through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.

"I am so excited about our new partnership with Panaxis," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson.  "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at Canada's leading department store, Hudson's Bay.  Yummie has a long-term relationship with Lord  & Taylor in the US, so focusing our expansion on their partnering retailer in Canada seemed like a very natural and organic fit."

ABOUT YUMMIE BY HEATHER THOMSON 

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. 

Yummie by Heather Thomson


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search