Home / Knowledge / News / Apparel/Garments / Yummie by Heather Thomson expands in Canadian market
Yummie by Heather Thomson expands in Canadian market
21
Mar '13
Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution.  Effective March 2013, Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading retailers across Canada, including Hudson's Bay Co. and independent retailers.

Panaxis Inc., the Toronto-based leading supplier in Canada, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden Ships.  Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.

Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by introducing the spring '13 collection in over 40 locations of Hudson's Bay in addition to specialty boutiques.  Committed to inventory that will take Yummie Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by Heather Thomson 's presence across Canada through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.

"I am so excited about our new partnership with Panaxis," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson.  "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at Canada's leading department store, Hudson's Bay.  Yummie has a long-term relationship with Lord  & Taylor in the US, so focusing our expansion on their partnering retailer in Canada seemed like a very natural and organic fit."

ABOUT YUMMIE BY HEATHER THOMSON 

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. 

Yummie by Heather Thomson

Must ReadView All

Textiles | On 28th Jun 2016

CII issues 6-point plan for textile & apparel industry

Indian textile and apparel industry has the potential to create over...

Textiles | On 28th Jun 2016

Telangana subsidises power tariff for textile sector

The Telangana government has decided to give Rs 2 per unit subsidy on ...

Apparel/Garments | On 28th Jun 2016

Bangladesh garment exports up 9.4% in July-May

Readymade garment exports from Bangladesh increased by 9.41 per cent...

Interviews View All

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search