Home / Knowledge / News / Apparel/Garments / Yummie by Heather Thomson expands in Canadian market
Yummie by Heather Thomson expands in Canadian market
21
Mar '13
Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution.  Effective March 2013, Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading retailers across Canada, including Hudson's Bay Co. and independent retailers.

Panaxis Inc., the Toronto-based leading supplier in Canada, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden Ships.  Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.

Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by introducing the spring '13 collection in over 40 locations of Hudson's Bay in addition to specialty boutiques.  Committed to inventory that will take Yummie Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by Heather Thomson 's presence across Canada through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.

"I am so excited about our new partnership with Panaxis," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson.  "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at Canada's leading department store, Hudson's Bay.  Yummie has a long-term relationship with Lord  & Taylor in the US, so focusing our expansion on their partnering retailer in Canada seemed like a very natural and organic fit."

ABOUT YUMMIE BY HEATHER THOMSON 

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. 

Yummie by Heather Thomson

Must ReadView All

Apparel/Garments | On 29th Mar 2017

Indonesian garment exports to remain stable in 2017: API

Garment exports from Indonesia are likely to remain stable this year...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Myanmar CMP garment exports to touch $2.2bn in 2017

Cutting, making and packaging (CMP) garment exports from Myanmar are...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search