Home / Knowledge / News / Apparel/Garments / Yummie by Heather Thomson expands in Canadian market
Yummie by Heather Thomson expands in Canadian market
21
Mar '13
Yummie by Heather Thomson, the New York-based shapewear, ready-to-wear and denim brand, announces a partnership with Panaxis Inc. to expand its Canadian distribution.  Effective March 2013, Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading retailers across Canada, including Hudson's Bay Co. and independent retailers.

Panaxis Inc., the Toronto-based leading supplier in Canada, is a major distributor for American-based brands, consisting of hosiery, intimates, shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden Ships.  Panaxis' strategic alliances with existing U.S branded product has resulted in a strong Canadian market share and long-standing relationships with department and specialty stores.

Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by introducing the spring '13 collection in over 40 locations of Hudson's Bay in addition to specialty boutiques.  Committed to inventory that will take Yummie Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will continue to expand Yummie by Heather Thomson 's presence across Canada through Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and denim collections.

"I am so excited about our new partnership with Panaxis," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson.  "Our Canadian customer makes up a large part of our business, and as a brand, we're looking forward to expanding our presence by launching in new doors throughout the country, especially with Panaxis's strong foothold at Canada's leading department store, Hudson's Bay.  Yummie has a long-term relationship with Lord  & Taylor in the US, so focusing our expansion on their partnering retailer in Canada seemed like a very natural and organic fit."

ABOUT YUMMIE BY HEATHER THOMSON 

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand each season; she launched Yummie by Heather Thomson, a complete ready-to-wear collection with dresses, tops, skirts, jackets and more in the fall of 2010.  In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. 

Yummie by Heather Thomson

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search