Known for its fashionable designs and perfect fitting swimwear available up to a JJ cup, Freya has been nominated as Swimwear Brand of the Year for large cup sizes in the Sterne der Wäsche Awards. Translated as “Stars of Underwear”, this German lingerie industry event is held annually at Munich’s MTC Paradise dessous and known in the trade as the “Undie Oscars”.
The Sterne der Wäsche Awards recognise the best lingerie and swimwear brands on the market. The swimwear Brand of the Year is voted for by 500 specialty retailers.
The best-selling Freya Swim product of 2012 was the Pier collection; a range of swimsuits, bikinis and tankinis available in purple and, more popularly, black. The Freya Swim Fever collection (available in light blue and black) also continues to sell well, with the underwired tankini in the range accounting for 47% of Leia’s tankini sales. The Fever underwired swimsuit is also proving a hit with customers who want the coverage but still fashionable.
Leia revealed that the months of May, June and July are the best-selling months for swimwear, as customers embark on their holidays.
Rosemarie Castillini, Manager for Freya in Germany said, “We’re extremely happy that Freya has been nominated as swimwear brand of the year and more specifically for its recognition for larger cup sizes. The MTC Paradise dessous show is an important exhibition for us, and a time to see our key German and European customers. Thanks very much to everyone that nominated Freya Swim and to all at Sterne der Wasche.”
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online, buy swimwear online and buy sportswear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre.
Textiles | On 22nd Oct 2016
The Central government is likely to extend the recently approved Rs...
Apparel/Garments | On 22nd Oct 2016
Reebok, a pioneer in the sporting goods industry, has brought sneaker ...
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
DLF Emporio and DLF Promenade
‘Each event and promotion is planned out keeping in mind the business of...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
"Now we can see the Russian trend in international fashion. And Russian...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Apparel/Garments | On 21st Oct 2016