Home / Knowledge / News / Apparel/Garments / Woodland launches S/S 'Wet Wick Collection'
Woodland launches S/S 'Wet Wick Collection'
23
Mar '13
Sweltering heat, long days, sunstrokes, dehydration and everything you hate about summer are back with a vengeance. But fret not! Bring out the sun block, sip on loads of liquids and most importantly, gear up to beat the heat in the best of Summer Fashion, as Woodland - the leading outdoor adventure wear brand launches its innovative ‘Woodland Wet Wick Collection’ as part of its Spring Summer Collection 2013.

The ‘Woodland Wet Wick Collection’ will be a stand out in the market because of its number of unique properties that include its capacity to control odor. Outdoor physical activities lead to perspiration due to increase in body temperature. This moisture becomes a source of fungal growth, causing discoloration and uncomfortable clothing.

The ‘Woodland Wet Wick Collection’ is made up of high-tech continuous filament yarn that helps to pull out sweat into a larger space. This structure even enables the air to pass easily to make the fabric more breathable. These yarns have a special cross-section with larger surface area that pick up moisture and carry it away from your skin, spreading it out, to evaporate easily on the outside of the fabric. So you stay cool and dry! In ideal conditions, cotton will absorb 7-10% of its weight in water while this special yarn absorb only 0.4-1.0%.

The ‘Woodland Wet Wick Collection’ comprises of T-shirts, Shorts and Cargo Pants in colors and silhouettes in several designs. The new collection is designed keeping in mind requirements of passionate rock climbers, hikers, campers and general outdoorsy people.

Speaking on the launch occasion, Harkirat Singh, Managing Director, Woodland said, “Hot weather and heat are incredibly challenging conditions for anyone participating in outdoor activities, and the ‘Woodland Wet Wick Collection’ changes that by enabling outdoor adventurers to enjoy more comfortably in such extreme conditions. Woodland ambassadors already had the opportunity to test the collection in extreme heat situations. Woodland’s research and innovation division has always been developing new, revolutionary consumer solutions for the truly adventurous”.

The primary highlight of the ‘Woodland Wet Wick Collection’ is to make this cooling technology available to its consumers, giving them comfort by avoiding the unpleasant sensations of humidity. Customers will not only be able to purchase this technology in apparel, but also in various accessories used during outdoor adventure.

The collection is available at all Woodland retail stores across India.

Woodland

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search