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Duluth launches sun protective light-weight clothing line

March 28, 2013 (United States Of America)

This summer, brave the blowtorch heat and suffocating humidity with the brand spankin’ new Duluth Trading Company Armachillo clothing line for hardworking men and women.

Armachillo gear is featherweight, sweat-sapping, tough-as-blazes, UPF sun protective and will save your skin when summer seethes. A part of the Summer Solved collection, Armachillo is the only hot weather workwear designed with athletic-inspired performance technology.

The new Armachillo line was designed for, and tested in, the sweltering hot, high-humidity weather of Texas by Duluth Trading’s Houston Trades Panel. The line features “Made in the Jade” fabric technology that feels feather-light and cool to the touch. Microscopic jade embedded in the fabric dissipates heat and cools skin to actually lower body temperature.

“So lightweight, it’s like these shirts are barely there yet I’m covered and protected from the sun,” said Houston Trades Panel member and furniture builder, Steve.

When it’s hotter than a honeymoon hotel, Armachillo’s 100 percent jade-infused nylon material wicks away perspiration and dries quickly, antimicrobial agents quash stink, and UPF 40 protects skin under blazing rays. Work shirts have Armpit Gussets and a mesh bi-swing back for freedom of movement, as well as convertible sleeves that roll up to control coverage and let wrists breathe.

Men’s pants and shorts feature tuckable pockets and the Crouch Gusset for more ease in action. The men’s Armachillo workwear line features long and short sleeved work shirts, hats, polos, t-shirts, cargo pants and shorts. The women’s line includes a long-sleeved work shirt in plain or plaid and breathable mesh sun hats. The Armachillo line is available exclusively at DuluthTrading.com.

“For the first time, cooling technology is now available in a workwear line,” said Stephanie Pugliese, president and chief merchandising officer for Duluth Trading Company. “We partnered with real men and women doing tough, outdoor jobs in the hottest, most humid region of the country to test the Armachillo line, and we are proud to offer items that are as protective as they are practical.”

The Armachillo line is just one of many heat-defeating innovations from the Duluth Trading Summer Solved collection, which also includes: Quick-Dry Pants, CoolMax Performance and No Sweat Longtail TShirts, Crusher Hats, Midweight Ballroom and Flex Denim Jeans, CoolDry Chambray Shirts and Fire Hose Work Pants.

About Duluth Trading Company

“There's gotta be a better way.” Our story began in Duluth, Minn. in 1993, when two tradesmen saw guys lugging tools to the job site in all kinds of strange containers and thought, “There's got to be a better way.” So they invented the Bucket Boss. Today, Duluth Trading Company is an omnichannel apparel retailer carrying on that tradition of ingenious workwear that solves problems for hardworking men and women.


Duluth Trading Company
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