Home / Knowledge / News / Apparel/Garments / Guess extends partnership with DJ Tiesto
Guess extends partnership with DJ Tiesto
28
Mar '13
GUESS, the denim-based lifestyle brand, is pleased to announce the company will expand the collaboration with legendary DJ and producer Tiesto to include a new range of apparel for men and women as well as accessories. GUESS branded performances around the world will also continue.

"Tiesto understands the GUESS lifestyle so well," said Paul Marciano, CEO and Creative Director for GUESS?, Inc.  "To extend this collaboration to more categories was an easy – and a fun - choice."

"I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces," said Tiesto."It's especially exciting to grow the second collection by adding more pieces and accessories."

Beginning in May, the new GUESS / Tiesto collection will be available in GUESS stores. The inspiration for the 35 piece line for women and men continues to come from the energy and excitement of electronic music performed live.

Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule.  Design details such as studding, stitching and zippers feature prominently.

The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples.

A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men's watch in stainless steel combines sporty features in the collection's signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiesto logo.

Also continuing in 2013 are GUESS branded performances by Tiesto around the world. The next is in Dubai on March 28th.

About TIESTO

Tiesto has transcended musical genres to create a global "Tiesto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds.

About Guess? Inc.

Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name.

Guess? Inc


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search