"Tiesto understands the GUESS lifestyle so well," said Paul Marciano, CEO and Creative Director for GUESS?, Inc. "To extend this collaboration to more categories was an easy – and a fun - choice."
"I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces," said Tiesto."It's especially exciting to grow the second collection by adding more pieces and accessories."
Beginning in May, the new GUESS / Tiesto collection will be available in GUESS stores. The inspiration for the 35 piece line for women and men continues to come from the energy and excitement of electronic music performed live.
Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently.
The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples.
A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men's watch in stainless steel combines sporty features in the collection's signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiesto logo.
Also continuing in 2013 are GUESS branded performances by Tiesto around the world. The next is in Dubai on March 28th.
Tiesto has transcended musical genres to create a global "Tiesto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds.
About Guess? Inc.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name.
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