Home / Knowledge / News / Apparel/Garments / Prabhudeva joins Akshay as brand envoy for Dollar vests
Prabhudeva joins Akshay as brand envoy for Dollar vests
29
Mar '13
Dance exponent, actor, director and choreographer, Prabhu Deva is matching steps with ‘Bigboss’ Akshay Kumar in the new campaign from Dollar Industries, makers of Dollar innerwear. 
 
Akshay Kumar has been a brand envoy for Dollar premium innerwear and now Prabhdeva joins him to add zing to the campaign.
 
“Our association with Akshay Kumar as Dollar’s brand ambassador has helped in the growth of the brand tremendously, across India. We are confident that this campaign will also become extremely popular like the previous ones”, said Mr Vinod Gupta, Managing Director, Dollar Industries Ltd.
 
Previous campaigns showcased Akshay Kumar as a ‘Macho’ hero, but this new campaign will see him dancing with Prabhdeva and even outperforming him. 
 
“Dollar is one of the best brands and the brand has always maintained the quality, which is very important,” said Akshay Kumar. 
 
Signing Akshay Kumar as the brand ambassador resulted in Dollar Industries achieving a staggering 200 percent sales growth in 2011. The growth of the company is on an upswing since then, with annual growth rates averaging 15% year-on-year.
 
About Dollar Industries Ltd: 
Hosiery major, Dollar Industries Ltd with a turnover of Rs.456 Crs in 2011-12, is today amongst the top 3 hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. 
 
Dollar Industries has 15% market share in the branded hosiery segment in India. The brand is currently the highest selling innerwear brand in the UAE and the Middle East Dollar Industries also has a big market in Nepal and are exploring the African market in Nigeria to garner more export revenue. 
 

Dollar Industries

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search