With this opening, Destination Maternity will have a total of 34 retail stores operating throughout Canada, in addition to its Canadian website.
At 5,000 square feet, the store will carry A Pea in the Pod branded maternity apparel—Destination Maternity's luxury maternity collection which features maternity denim from designer brands including AG, J Brand and 7 For All Mankind—along with Motherhood Maternity branded maternity apparel.
Along with a compelling selection of maternity apparel from both brands and an expert assortment of accessories and nursing apparel—everything mom-to-be needs for pregnancy and beyond—the superstore will house a relaxation area for family members and friends complete with plush chairs and a flat screen TV; a juice bar; play area for children and a learning studio.
The learning studio will partner with Fit 4 Two, a local provider of pre and postnatal fitness classes, and offer weekly and monthly fitness classes and workshops especially for expecting and new moms.
"The opening of our first Destination Maternity superstore in the Vancouver market is an important milestone for our company as we continue to grow the availability of our brands and our offering in Canada," said Ed Krell, the Company's Chief Executive Officer. "We look forward to being a part of this exciting retail community, and to offering expecting moms throughout the area a first-rate selection of maternity apparel at both moderate and better price points."
To celebrate the grand opening, Ann Douglas, Canada's best-selling author of The Mother Of All Pregnancy Books and parenting expert, will host four sessions at 10 a.m., 1 p.m., 3 p.m. and 6:30 p.m. where she will answer questions on everything from nutrition and fitness to preparing for labour.
The sessions are free and open to the public. The first 50 clients who attend the sessions will receive a complimentary signed copy of The Mother Of All Pregnancy Books. Copies of the book will also be available for purchase.
About Destination Maternity Corporation
Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel. In the United States and Canada, as of December 31, 2012, Destination Maternity operates 1,887 retail locations, including 621 stores.
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