Home / Knowledge / News / Apparel/Garments / Columbia to unveil Omni-freeze sweat cooling line
Columbia to unveil Omni-freeze sweat cooling line
03
Apr '13
Just in time for summer’s inevitable heat, Columbia Sportswear Company introduces Omni-Freeze ZERO, a sweat-activated cooling technology available starting April 5, 2013.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation”

The culmination of a four-year development effort, Columbia created Omni-Freeze ZERO for athletes, outdoor enthusiasts, and everyone else who works up a sweat while they’re working or playing – something the company points out applies to nearly everybody on the planet.

When exposed to sweat (or any moisture), thousands of little blue rings embedded in the Omni-Freeze ZERO fabric create an instant and prolonged cooling sensation.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation,” says Columbia’s Vice President of Global Marketing, Dan Hanson. “Everyone knows that Columbia products are great at keeping people warm in the winter; now they can rely on Columbia to help keep them comfortable in the summer with the industry’s leading cooling technology. Omni-Freeze ZERO is the latest innovation that is helping to transform Columbia into a trusted brand for all seasons.”

The first season’s assortment of Omni-Freeze ZERO is literally “head-to-toe”, consisting of forty styles of apparel, footwear and accessories for men and women, ranging from performance shirts to athletic footwear, and from ball caps and boonies to snug-fitting briefs. And to keep anglers focused on the fish (not the heat); the cooling technology is also incorporated in Columbia’s successful line of Performance Fishing Gear (PFG).

To emphasize the significance of the new technology, Columbia is investing in its largest-ever summer marketing effort, including an exclusive multi-channel marketing campaign with ESPN to engage ESPN’s active (and sweaty) audience across television, print and digital platforms.

Columbia is also launching the “Omni-Freeze ZERO Tour,” an experiential tour featuring two converted ice cream trucks that will make more than 100 stops at major sporting events, summer festivals and key retailers across the United States from April through June. This tour will allow people to see and feel Omni-Freeze ZERO in action and enter a contest to win an Omni-Freeze ZERO shirt.

Omni-Freeze ZERO products will only be available at leading sporting goods and outdoor specialty retail stores and websites, at Columbia branded retail stores, and at www.columbia.com starting April 5. For those who don’t cross paths with the Omni-Freeze ZERO Tour, more than 1,000 retail stores across the country will be offering consumers a chance to experience the technology for themselves.

Columbia Sportswear Company


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search