Home / Knowledge / News / Apparel/Garments / Columbia to unveil Omni-freeze sweat cooling line
Columbia to unveil Omni-freeze sweat cooling line
03
Apr '13
Just in time for summer’s inevitable heat, Columbia Sportswear Company introduces Omni-Freeze ZERO, a sweat-activated cooling technology available starting April 5, 2013.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation”

The culmination of a four-year development effort, Columbia created Omni-Freeze ZERO for athletes, outdoor enthusiasts, and everyone else who works up a sweat while they’re working or playing – something the company points out applies to nearly everybody on the planet.

When exposed to sweat (or any moisture), thousands of little blue rings embedded in the Omni-Freeze ZERO fabric create an instant and prolonged cooling sensation.

“We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation,” says Columbia’s Vice President of Global Marketing, Dan Hanson. “Everyone knows that Columbia products are great at keeping people warm in the winter; now they can rely on Columbia to help keep them comfortable in the summer with the industry’s leading cooling technology. Omni-Freeze ZERO is the latest innovation that is helping to transform Columbia into a trusted brand for all seasons.”

The first season’s assortment of Omni-Freeze ZERO is literally “head-to-toe”, consisting of forty styles of apparel, footwear and accessories for men and women, ranging from performance shirts to athletic footwear, and from ball caps and boonies to snug-fitting briefs. And to keep anglers focused on the fish (not the heat); the cooling technology is also incorporated in Columbia’s successful line of Performance Fishing Gear (PFG).

To emphasize the significance of the new technology, Columbia is investing in its largest-ever summer marketing effort, including an exclusive multi-channel marketing campaign with ESPN to engage ESPN’s active (and sweaty) audience across television, print and digital platforms.

Columbia is also launching the “Omni-Freeze ZERO Tour,” an experiential tour featuring two converted ice cream trucks that will make more than 100 stops at major sporting events, summer festivals and key retailers across the United States from April through June. This tour will allow people to see and feel Omni-Freeze ZERO in action and enter a contest to win an Omni-Freeze ZERO shirt.

Omni-Freeze ZERO products will only be available at leading sporting goods and outdoor specialty retail stores and websites, at Columbia branded retail stores, and at www.columbia.com starting April 5. For those who don’t cross paths with the Omni-Freeze ZERO Tour, more than 1,000 retail stores across the country will be offering consumers a chance to experience the technology for themselves.

Columbia Sportswear Company

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search