Home / Knowledge / News / Apparel/Garments / Coca-Cola launches recycled fashion lifestyle products
Coca-Cola launches recycled fashion lifestyle products
05
Apr '13
Two Waste Management natural-gas powered trucks featuring custom EKOCYCLE graphics, along with representatives from several non-profit organizations, will encourage and educate fans to recycle.

Now one person’s recyclable item truly will become another person’s treasure. EKOCYCLE, an innovative brand initiative developed by global music artist and producer will.i.am and The Coca-Cola Company, is introducing new apparel and lifestyle products that make a compelling fashion statement while promoting environmental responsibility.

The expansion of the EKOCYCLE product line coincides with NBA Green Week presented by Sprint. This effort is focused on reducing the league’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.

A new brand partnership between EKOCYCLE and the NBA makes the league’s Green Week a perfect time to debut the latest items that use recycled waste to make everyday products and clothing. Tipping it off, EKOCYCLE will be celebrated at STAPLES Center during the nationally televised Sunday, April 7 game between the Los Angeles Clippers and the Los Angeles Lakers, which begins at 12:30 p.m. PST on ABC.

“We’re putting the spotlight on our new EKOCYCLE brand partner, adidas, and celebrating all of our more sustainable products during Green Week,” said will.i.am. “Together EKOCYCLE and the NBA can help further the belief that waste is only waste if we waste it, while playing a positive role in shifting behavior to reuse, recycle and reduce waste.”

With a shared interest in making a positive impact on our world, The Coca-Cola Company and will.i.am have come together to create EKOCYCLE. By educating people about the role of recycling in their lives, EKOCYCLE hopes to inspire a global social movement around recycling and making more sustainable purchasing choices.

EKOCYCLE repurposes items such as plastic bottles for use as recycled content in fashion-forward lifestyle products through the help of today’s biggest trendsetters and brands. To further reinforce The Coca-Cola Company’s commitment to promoting recycling, the Coke brand name – spelled backwards, “EKOC” – is embedded into the EKOCYCLE moniker.

“EKOCYCLE brings together strong brands and a cultural icon to engage people in an important sustainability initiative,” said Bea Perez, Chief Sustainability Officer, The Coca-Cola Company. “EKOCYCLE encourages recycling by innovatively transforming recycled materials into attractive products. It’s a journey that presents a win-win proposition.”

Supporting the EKOCYCLE activation during NBA Green Week presented by Sprint, AEG, owners of STAPLES Center, and their recycling partners, Waste Management, have created a fan activation experience outside the arena along Chick Hearn Court and in Nokia Plaza at L.A. LIVE.


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search