Home / Knowledge / News / Apparel/Garments / Coca-Cola launches recycled fashion lifestyle products
Coca-Cola launches recycled fashion lifestyle products
05
Apr '13
Two Waste Management natural-gas powered trucks featuring custom EKOCYCLE graphics, along with representatives from several non-profit organizations, will encourage and educate fans to recycle.

Now one person’s recyclable item truly will become another person’s treasure. EKOCYCLE, an innovative brand initiative developed by global music artist and producer will.i.am and The Coca-Cola Company, is introducing new apparel and lifestyle products that make a compelling fashion statement while promoting environmental responsibility.

The expansion of the EKOCYCLE product line coincides with NBA Green Week presented by Sprint. This effort is focused on reducing the league’s ecological impact and helping educate basketball fans around the globe about the importance of environmental protection.

A new brand partnership between EKOCYCLE and the NBA makes the league’s Green Week a perfect time to debut the latest items that use recycled waste to make everyday products and clothing. Tipping it off, EKOCYCLE will be celebrated at STAPLES Center during the nationally televised Sunday, April 7 game between the Los Angeles Clippers and the Los Angeles Lakers, which begins at 12:30 p.m. PST on ABC.

“We’re putting the spotlight on our new EKOCYCLE brand partner, adidas, and celebrating all of our more sustainable products during Green Week,” said will.i.am. “Together EKOCYCLE and the NBA can help further the belief that waste is only waste if we waste it, while playing a positive role in shifting behavior to reuse, recycle and reduce waste.”

With a shared interest in making a positive impact on our world, The Coca-Cola Company and will.i.am have come together to create EKOCYCLE. By educating people about the role of recycling in their lives, EKOCYCLE hopes to inspire a global social movement around recycling and making more sustainable purchasing choices.

EKOCYCLE repurposes items such as plastic bottles for use as recycled content in fashion-forward lifestyle products through the help of today’s biggest trendsetters and brands. To further reinforce The Coca-Cola Company’s commitment to promoting recycling, the Coke brand name – spelled backwards, “EKOC” – is embedded into the EKOCYCLE moniker.

“EKOCYCLE brings together strong brands and a cultural icon to engage people in an important sustainability initiative,” said Bea Perez, Chief Sustainability Officer, The Coca-Cola Company. “EKOCYCLE encourages recycling by innovatively transforming recycled materials into attractive products. It’s a journey that presents a win-win proposition.”

Supporting the EKOCYCLE activation during NBA Green Week presented by Sprint, AEG, owners of STAPLES Center, and their recycling partners, Waste Management, have created a fan activation experience outside the arena along Chick Hearn Court and in Nokia Plaza at L.A. LIVE.


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search