Home / Knowledge / News / Apparel/Garments / Cold March freezes British apparel retail sales
Cold March freezes British apparel retail sales
08
Apr '13
Retailers have been left cursing the late cold snap for scuppering sales of Spring fashion lines.

Figures released from BDO’s monthly High Street Sales Tracker show overall like-for-like sales in March dipped 0.9% year-on-year.

Mothers’ Day gifts boosted like-for-like sales in non-fashion which grew 7.3%, helped by a surge of 15.5% in the second week of the month. Homewares also benefited from gifting and was up 2.2%, helped by a notable increase in kitchenware. 

However, the second coldest March on record hit fashion sales hard. With Spring lines entirely unsuited to bitter Artic winds and sub-zero temperatures, sales slumped 3.4% year-on-year.

Forecasters are now warning the cold snap will continue until at least the middle of April so the effects of the poor weather can therefore be expected to knock on well into this month.

Retailers fear shoppers will now hold out for summer lines, forcing them to clear Spring stock by discounting, hitting even those stores that have  continued to maintain tight stock levels and introduce greater flexibility into the supply chain.

Don Williams, National Head of Retail and Wholesale at BDO LLP, said he recognised that continued low levels of consumer confidence left retailers exposed to unseasonal weather, but urged them to plan carefully around annual calendar shifts.

“People remain cash-strapped so their natural instinct is not to spend unless given a good reason,” he explained. “A product consumers like, with a strong focus on value, price and service is no longer enough, they also need an occasion like Mothers’ Day, Easter or the school holidays to give them that final nudge.

“Retailers that failed to adjust stock levels and the supply chain accordingly were already on the back foot when the mercury dropped and will now have to work extra hard to catch better prepared rivals.”

BDO LLP

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search