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Bravada schedules major upgrade & product expansion

10 Apr '13
2 min read

BRAVADA International Ltd. announced that it is scheduling a major upgrade and product expansion of OnlyLeggings.com and expects to launch the new website in early May, 2013.

The upgrade and expansion of OnlyLeggings.com employs a new shopping cart environment and architecture that will provide significantly more internal marketing tools as well as cross the board one step integration with all of the major comparison shopping networks, an enhanced affiliate marketing module and a number of internal mechanisms that are expected to result in increased conversions, visitor interaction and with it, sales.

In addition, the overall product mix is being greatly expanded with new website navigation and product display features added. New product categories are going to include fashion tops, intimates and other related women’s fashion apparel in addition to leggings and women’s leg fashion. This major upgrade of OnlyLeggings.com will reflect the maturity of the business and its consumer acceptance as a major online women’s fashion retailer.

A similar upgrade is underway for WorldofLeggings.com and is expected to be completed post launch of the new OnlyLeggings.com website.

“The significance of these upgrades to our websites will be clearly evident when they are launched,” replied Danny Alex, CEO of BRAVADA International. “It will depict the level of maturity that our online business is achieving as well as provide a platform by which on our online business can continue to grow by utilizing an expanded and enhanced set of tools for new and returning guests to our online line women’s fashion stores.

"It will also demonstrate the level of sophistication our in-house development team possesses in developing highly integrated and effective online commerce websites.”

About BRAVADA International Ltd.

BRAVADA International owns and operates World of Leggings, WorldofLeggings.com, and OnlyLeggings.com. World of Leggings is a real world leggings superstore that specializes in all styles of Made in the USA leggings, tights and bodysuits. OnlyLeggings.com is the largest online leggings superstore for leggings such as faux leather leggings, galaxy leggings, tribal leggings, bodysuits, cotton basic leggings and more.

BRAVADA International

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