Home / Knowledge / News / Apparel/Garments / Retail chain Promart to open 25 stores every quarter
Retail chain Promart to open 25 stores every quarter
10
Apr '13
Promart Retail – a discount retail chain and value format brand announced their partnership with Franchise India - Asia’s largest integrated franchise solution company to further expand their footprint in India. As a part of this tie-up, Promart will open 25 franchisees every quarter and expects a growth of 15-20% y-o-y.

The company is targeting Tier II-Tier VI cities which is a part of their overall business strategy to further accelerate their presence in India. As a part of this association, Franchise India will help Promart right from strategizing, getting franchisees to grow the brand and implementation to generate more visibility for Promart.

To start a Promart franchisee, one does not need too much capital. A minimum investment of 14lakh rupees will be required for a 700sf ft area (stock and interiors) and an investment of approx 30 lakh for a 1500sq ft area. With a strong pan India presence, Promart boasts of 53 stores today and still counting.

Promart is a mass brand catering to the aspirational youth of today depicting a unique sense of style which can be vividly seen through their collection. Promart is a value format concept in lifestyle retailing targeting cities across India who has limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round.

Punit Agarwal- Promoter and CEO, Promart, stated, “We believe that the tie-up with Franchise India is going to further help establish the presence of the brand in the Indian market. With their proven expertise in strategizing and implementing retail solutions, we are sure to see rapid growth, scalability and profitability for the company in the coming months which we believe will take our brand to the next level.”

Gaurav Marya, Chairman, Franchise India elaborated, “Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and Promart share the common vision of making all the prominent brands available under one roof.”

About Promart Retail India Pvt. Ltd.

Promart is a value format concept in lifestyle retailing targeting smaller towns across India who have limited access to fashion. The brand offers exciting discounts from 25%-60% to consumers all year round. Launched by Provogue India, the chain was taken over by Apple Group of Companies and VEMB Lifestyle Pvt. Ltd in 2011. As part of the takeover, Apple Group and VEMB got control of the brand’s assets and intellectual property.

With the anchor brands like Levis, Pepe, Wrangler, Spykar, Lee, Black Panther, J. Hampstead, 109’F , Sepia, Mufti, Puma and many more under one roof, the store has something to offer for everyone. The stores display a wide array of collection from merchandise to accessories to footwear with sports brands like Reebok, Puma, Adidas, Catmoss, Filaetc. The collection ranges from formal to casual wear, shorts and denims for both men and women and T-shirts, leggings and skirts for women at affordable prices

Promart


Must ReadView All

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

German investors keen to invest in Pakistan: top official

Textiles | On 26th Apr 2018

German investors keen to invest in Pakistan: top official

A German traders delegation will soon visit Pakistan to explore...

Courtesy: Uster

Textiles | On 26th Apr 2018

Uster Technologies acquires Elbit Vision Systems

Uster Technologies has announced the successful closure of the...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search