Home / Knowledge / News / Apparel/Garments / Speedo new swimwear to enhance feminine curves
Speedo new swimwear to enhance feminine curves
11
Apr '13
Speedo has unveiled the latest additions to its Speedo Sculpture collection, developed in response to research showing that women can often be reluctant to improve their fitness due to concerns about their current body shape and how they look whilst exercising.

The international survey, commissioned by the world’s leading swimwear brand, revealed that 52% of women agree they don’t feel their best in their current swimwear and 76% would like to be able to find swimwear that flatters their body shape, while 63% of women admit that feeling more confident in their swimsuit would encourage them to swim more often.

To help increase confidence, Speedo’s global research and development team, Aqualab, analysed the body shapes of no less than 5,400 women, to create a range which both physically and visually sculpts the body. This is achieved by using techniques such as allover body shaping, tummy control and bust support, as well as clever placement of print and colour.

Each new style in the Sculpture collection is trialled in the pool for up to 40 hours to guarantee the correct shaping, fit and freedom of movement for optimum comfort and confidence. The result is a range of swimwear which smoothes and shapes the body to enhance and control feminine curves, helping women to look and feel great not only whilst gliding through the water, but when walking to and from the changing room.

Among the new additions to the collection is the Speedo Sculpture Premiere Aurashine 1 Piece, which features a classic black base colour with garnet (pink) and oxid grey print which visibly shapes the body to flatter the figure.

The suit is made using shaping fabric to provide a flattering look, while intelligent garment engineering ensures that the sculpting effects of tummy control don’t adversely affect the appearance of other areas of the body.

Also new is the Speedo Premiere Spashine 1 Piece, available in a vibrant garnet (pink) colour way with a flattering and on-trend silhouette, featuring adjustable and secure straps to ensure the suit stays in place.

Sean Hastings, Vice President of Product and Marketing at Speedo International, said:

“Speedo is passionate about inspiring people to swim and helping swimmers to make the most of their time in the water. Therefore, it’s vital that we work closely with our consumers to help develop the best products to enhance their enjoyment of swimming.

“Through our research, we’ve ensured that every size and every style in the Speedo Sculpture collection is modelled on real women to achieve the difference between an OK fit and a great fit, helping every woman to look great and love swimming.”

Speedo


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

Courtesy: Delta Galil

Apparel/Garments | On 23rd Feb 2018

Delta Galil 2017 sales up 16% to $1,368.1 million

Delta Galil sales for full year 2017 increased 16 per cent to...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search