New England tight end Hernandez will be part of a roster of athletes from a variety of sport backgrounds to work with the brand on men’s training initiatives. Known for his speed and versatility, Hernandez is the first to join the PUMA training team.
In true PUMA fashion, the brand’s relationship with Hernandez will focus on the unexpected and highlight his life off of the field. As part of the long-term relationship, Hernandez will be featured in the brand’s Nature of Performance marketing campaigns, attend PUMA events, offer training tips via the brand’s web site and social media channels, and lead special programs with retail partners including a program launching later this year involving training with high school students.
“I’m very excited to be working with PUMA, I have admired the brand for many years and it really fits my overall lifestyle,” said Aaron Hernandez. “Most people know me for what I do on the football field, but I have to train hard behind the scenes and PUMA helps me to perform at my highest level and look my best.”
At age 23, Hernandez has already established himself as one of the most versatile and athletic players in professional football today. While still a relative newcomer to professional sports, Hernandez has proven to be prominent role model for kids and adult fans across the country.
Hernandez and PUMA will be working together to create programs that not only fit within Aaron’s outlook and fitness philosophy, but also work to help causes he is involved with including outreach within the Hispanic community.
“It isn’t every day that we welcome such a young talent to our team and we couldn’t be more excited to be working with Aaron Hernandez,” said Jay Piccola, President of PUMA North America. “His talent, athleticism and ability to overcome adversity have made him a rising star, and all this matched with his personality and intense training regimen is what makes Aaron a key part of the PUMA family.”
While he shines on the field, behind the scenes he puts in a lot of work to perform at his ultimate best. A fan of diverse and rigorous workouts, Hernandez spends time doing various training activities to increase his speed, agility, and strength.
He trains in PUMA’s latest trainer BioWeb Elite, inspired by nature but engineered to deliver maximum cushioning and stability no matter what the activity. Aaron has also recently tested the brand’s latest Compression Bodywear, ACTV. This high performance training apparel fuses the benefits of graduated compression with those of strategically placed athletic tape built into the apparel. Hernandez will continue to train in ACTV as he preps for the upcoming football season.
Textiles | On 29th Apr 2017
The textile sector could have a uniform Goods and Services Tax (GST)...
Textiles | On 29th Apr 2017
European Union (EU) rules are needed to oblige textile and clothing...
Apparel/Garments | On 29th Apr 2017
The forecast for operating income growth in the US over the next 12...
Leadership & Sustainability
Sustainable models are beneficial for brands, retailers and manufacturers
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
Encouragement from brands will motivate supply chains to become more...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
About one in every 20 patients picks up an infection while hospitalised....
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
"You have to truly understand what your client wants, know her needs, what ...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...
Apparel/Garments | On 28th Apr 2017