A history in every shade of blue-Looking at more than 35 years of denim passion, what mostly stands out is how denim trends have evolved according to the outside world. Different tastes, different demands, different styles have colored the history of denim, making jeans emerge not only as a simple branch of a glamorous fashion, but as symbol embodying distinctive lifestyles.
ISKO, the company which in these years has become the largest denim producer worldwide and a point of reference for fashion players all around the world, analyzes the history of denim as leading Ingredient Brand whose research has undoubtedly contributed to enhancing the sector’s standards, together with LYCRA and Sportswear International, on the occasion of the magazine celebrating its 250° issue.
Marco Lucietti, – Marketing Director at ISKO, says: “In my opinion the most important denim revolution characterizing the last 35 years was the decisive transition from regular denim jeans in 100% cotton to the success of stretch. This was because of the increasing demand for comfort, which called for jeans capable of being worn on every occasion. Denim has been asked for great body holding power, stretchability and high recovery performances, especially in the past few years”.
In this changing scenario, ISKO contributed to fulfill the different market demands with its superior quality skills and expertise in superstretch and more complex fabrics, developing cutting-edge concepts for the stretch market certified as ISKO patents and Intellectual Properties.
This is the case for example of JEGGINGS, the cult item that revolutionized women style ensuring a sculpting and slim line effect for the best elegance; ISKO REFORM, hugging the body shape with incomparable performance, fitting one size smaller; ISKO LOOM FX, offering a rigid and raw look remaining open even after washing, for a masculine effect with great comfort, TURBOTECH, the revolutionary technology accelerating the aging process of 8-12 months in 30 days.
Being today the ideal Quality Ingredient Brand for Premium Denim players all around the world, many important brands have chosen ISKO as their partner for projects and designs, confirming the value of communicating to final customers the Quality Ingredient featuring their products.
“For sure, stretch will be the keyword for future trends as well. But not only for the women’s market – will men be wearing stretch denim more and more. The challenge is in fact to let men experience comfort 24/7 without compromising on the raw and rigid aesthetics which they have always loved wearing”.
A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.
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