Home / Knowledge / News / Apparel/Garments / ISKO celebrates 35 years of denim passion
ISKO celebrates 35 years of denim passion
11
Apr '13
What has changed in denim trends during the last decades? ISKO goes on stage at the Gibson Club in Frankfurt to present its impressions on the denim history.

A history in every shade of blue-Looking at more than 35 years of denim passion, what mostly stands out is how denim trends have evolved according to the outside world. Different tastes, different demands, different styles have colored the history of denim, making jeans emerge not only as a simple branch of a glamorous fashion, but as symbol embodying distinctive lifestyles.

ISKO, the company which in these years has become the largest denim producer worldwide and a point of reference for fashion players all around the world, analyzes the history of denim as leading Ingredient Brand whose research has undoubtedly contributed to enhancing the sector’s standards, together with LYCRA and Sportswear International, on the occasion of the magazine celebrating its 250° issue.

Marco Lucietti, – Marketing Director at ISKO, says: “In my opinion the most important denim revolution characterizing the last 35 years was the decisive transition from regular denim jeans in 100% cotton to the success of stretch. This was because of the increasing demand for comfort, which called for jeans capable of being worn on every occasion. Denim has been asked for great body holding power, stretchability and high recovery performances, especially in the past few years”.

In this changing scenario, ISKO contributed to fulfill the different market demands with its superior quality skills and expertise in superstretch and more complex fabrics, developing cutting-edge concepts for the stretch market certified as ISKO patents and Intellectual Properties.

This is the case for example of JEGGINGS, the cult item that revolutionized women style ensuring a sculpting and slim line effect for the best elegance; ISKO REFORM, hugging the body shape with incomparable performance, fitting one size smaller; ISKO LOOM FX, offering a rigid and raw look remaining open even after washing, for a masculine effect with great comfort, TURBOTECH, the revolutionary technology accelerating the aging process of 8-12 months in 30 days.

Being today the ideal Quality Ingredient Brand for Premium Denim players all around the world, many important brands have chosen ISKO as their partner for projects and designs, confirming the value of communicating to final customers the Quality Ingredient featuring their products.

“For sure, stretch will be the keyword for future trends as well. But not only for the women’s market – will men be wearing stretch denim more and more. The challenge is in fact to let men experience comfort 24/7 without compromising on the raw and rigid aesthetics which they have always loved wearing”.

ISKO

A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.

ISKO

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X