Home / Knowledge / News / Apparel/Garments / Eton helps meet technology challenge at garment unit
Eton helps meet technology challenge at garment unit
Apr '13
In one of the most dynamic fashion markets in the world, Brazilian apparel companies have many opportunities in front of them. But along with rapid growth comes challenges. The national appetite for fresh fashion is requiring retailers to offer more variety, frequent style changes, and higher levels of quality and value.

To meet growing demand for its fashionable jeans and sportswear, family-owned Macklife Confecções turned to state-of-the-art technology from Eton Systems to transform its Maringá-based factory into a model for retail-driven manufacturing.

From factory floor to store shelf

Since opening with a jeans line in 1988, Macklife has experienced solid sales growth that today includes a variety of tops and bottoms under the For Boys and For Girls labels targeting a 15 to 40 year old fashion audience. The company sells only through its own stores, which now number 15 in Parana, 2 in São Paulo, and plans to open at least one more in 2013. The company’s 400 in-house production workers make about 80% of the 900,000 units it sells each year. 

“We believe that selling through our own stores is our most important competitive advantage”, explaines Macklife Co-Owner and Director Petterson Nabhan. “In addition to offering excellent quality and value in our products, we carefully choose the store location and then pay very close attention to making sure we stock the products that our customers want.”

To create a more responsive production process, the company installed the Eton 5000 computerized conveyor and production management system to speed garments through the assembly and finishing processes in a fraction of the time required for the industry standard progressive bundle system. This ability to respond quickly allows Macklife stores to communicate sales trends to the factory and get new or replenishment merchandise faster than their competition.

Responsive and efficient manufacturing

As Macklife has added new styles and stores to seize market opportunities, the factory has adapted to the changing realities of today’s fashion industry. Large orders of a single product stretching over long periods of time have given way to more frequent and smaller individual production orders.

To simplify day to day management in this challenging environment, Eton Systems keeps work-in-process inventories very lean to limit the number of orders on the production floor at any given time. The ETONselect real-time shop floor computer system helps Macklife concentrate their efforts on fewer orders as each quickly flows through the production line in a more orderly and manageable fashion.  

Since installing 60 high-tech Eton workstations in late 2010, the vertical retailer has significantly increased its production capabilities. By eliminating most of the non-productive handling, the new system enables workers to produce more with less effort. The computer controls help team leaders focus on processing the right orders quickly and completely for delivery to the stores.

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search