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Odour eliminating clothing tags to absorb under arm smells
Apr '13
Mr. Tom Rawlings
Mr. Tom Rawlings
Odegon technologies, a technical fabric innovator, has launched odour eliminating clothing tags ‘DeoTag’ to absorb under arm smells. The DeoTags absorb under arm smells via a special military-grade nano-porous fibre sewn into garment lining.
Speaking to fibre2fashion, co-founder of Odegon Technologies, Mr. Tom Rawlings said, “The technology was originally invented by the UK Ministry of Defence to protect against chemical warfare, and it uses a special nano-porous fabric to absorb odour causing molecules. 
“It is free of chemicals and uses a physical absorption process to attract and trap odour molecules,” he adds.
DeoTag eliminates the unwanted smell resulting from human sweat via a small and discrete 7cm x 4cm fabric tag housing a three-dimensional mesh of highly absorbent material. The tags can be easily designed into the armpit area of any garment by clothing manufacturers, for minimal additional production cost and without the need for additional machinery.
The soft, chemical-free, odourless, inert, non-allergenic and environmentally-friendly tags or patches remain permanently in place for the life of the garment where they perform regardless of the number of wears, according to the company.
The surface area of DeoTags’ ‘active’ inner material comprises multiple peaks and troughs, which, if stretched out would equal the dimensions of a full size tennis court. Polarised molecules from body odour are absorbed and permanently trapped within the material’s structures until the garment is cleaned, either by hand or machine washing or by dry cleaning, and the molecules are flushed out.
According to Mr. Rawlings, the product is sold in Marks & Spencer in a range of men’s suits and blazers. “We are in advanced discussions with several well known clothing brands and shops for further launches of both our DeoTag products,” he informs.
The applications for Odegon’s odour absorbing technology are diverse and include shirts, jackets, blouses, coats, uniforms and corporate wear, footwear, sportswear and activewear, formal and casual clothes.
Mr. Steve Rawlings, co-founder of Odegon Technologies, had dealings with the odour eliminating clothing tags in the 1980s when he owned a uniform company. Whilst experimenting with materials and clothing for both the North Sea diving industry and the UK Ministry of Defence, he had the idea of using the material in clothing to absorb body odour.

Fibre2fashion News Desk - India

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