Sangam India Limited has signed Ajay Devgan to promote its formal man’s wear category, where they have roped in a two year endorsement agreement with the bollywood star. The products include in the category are fabric, formal suits, trousers and shirts.
On this occasion V K Sodani, ED, Sangam India stated that we are expanding the product offerings and network from TIER 3 to TIER 2 cities , we believe that Mass appeal of Ajay Devgan would help us reaching out to our TG resides in TIER 3 Towns as well metro’s.
Gaurav Chaudhary, Head Planning & Publicity stated that we are planning to shoot new television and print commercial with Ajay Devgan which will be released before upcoming festive season. The creative and conceptualisation will be done by BMB Madison India. The brand has already been associated with Bollywood Actor Suniel Shetty and Cricketer Virat Kohli in the past.
About Sangam India Limited
Sangam India Limited is leading manufacturer of man’s wear formals and casual’s right from fabric and soon entering into the apparels. At present the suiting products are marketed under Sangam Brand. Over the years, SIL has developed an extensive distribution network across India and abroad. In the suiting business, nearly 30% to 40% of its revenues is derived from export market key among then being South Africa, Kenya, Middle East, Europe and Latin America.
Sangam India Limited
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