Cold weather no barrier for online shoppers in March

Omid Rezvani, Director of Mobile Solutions, eCommera comments: “The growth of mobile commerce continues unabated with all the statistics showing what an increasingly important channel mobile is becoming for retailers to sell their products directly to consumers.

"All of the metrics show positive growth with the exception of the conversion ratio which seems to have gone slightly into reverse. Why is this? Are consumers now using the mobile retail services as more of a discovery channel rather than a transactional channel and are they being put off by poorly designed mobile services which do not allow for rapid product discovery followed by a decent payment experience?"

“Our experiences show that if retailers deliver a clear and intuitive mobile service then customers will use the mobile channel to complete purchases. Evaluate and improve each user journey through the service, make them as simple as possible and then complement this with a robust yet easy payment experience. With this the conversion ratios will improve as well as purchasing frequency and basket values.”

About the ‘IMRG Capgemini e-Retail Sales Index’

The IMRG Capgemini Index, which was started in April 2000, tracks 'online sales', which we define as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store.

IMRG