Home / Knowledge / News / Apparel/Garments / 'US men's apparel market totals $57bn in 2012' - NPD
'US men's apparel market totals $57bn in 2012' - NPD
17
Apr '13
The NPD Group, Inc., a global information company, released results from its Consumer Tracking Service for 2012. The U.S. men’s apparel market grew 1 percent in 2012 with total sales of 57 billion dollars with the average selling price up 3 percent and unit volume down 1 percent.

“For the last couple of years, men gave women a run for their money at retail, with growth in sales of men’s apparel consistently outpacing growth in women’s,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc. “But in 2012, even though women’s did better than men’s apparel, men took fashion more seriously by adding colorful casual wear to their wardrobe.”

While there was little growth from the top three men’s apparel categories – knit shirts, jeans, and woven shirts – there were some stand-out categories that benefited from renewed interest in casual and basic fashion.

“In addition to updating the basics of their wardrobe – underwear, socks, and other essentials –this year men started to feel comfortable about taking more fashion risks,” said Cohen. “They invested in ‘dressing-down’ with spending on colorful socks and bottoms.”

The stores that benefited the most from the sales of shorts and active bottoms were the off-price retailers. This channel is presently growing even faster than the overall market. The popular shopping destinations for underwear bottoms and socks were specialty stores, posting double-digits growths in each category.

“These channel results demonstrate that men still care about the value of an item if they can find the brand names for less,” said Cohen. “The results also show us that men are investing in their casual wear and maybe that’s because they want the new technology these items have to offer even if they are not offered at a lower price.”

In 2012, even though men made fewer Apparel buying visits, down 5 percent vs. the prior year, 65 percent of men’s apparel was bought by men. While many men made apparel purchases at manufacturer-owned stores, off-price retailers, and online, fewer shopped at national chains and at mass stores.

“Retailers will face the challenge of fighting for the men’s share of wallet and keeping the sale in the store with technology,” stated Cohen. “They will need to invest in renovations to enhance the shopping experience and online-only businesses might go as far as developing a brick-and-mortar presence to develop the omni-channel retailing business.”

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. 

The NPD Group, Inc


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search