Home / Knowledge / News / Apparel/Garments / British fashion brand signs deal to enter Indian market
British fashion brand signs deal to enter Indian market
Apr '13
British fashion brand Reiss, one of the very few fashion companies that are still founder-owned and private, has announced an exclusive long-term franchise agreement with India-based Reliance Brands Limited to launch Reiss clothing in India.

The deal is as part of Reiss’ rapid expansion plans in the global market focusing on working with practiced, like-minded partners who are in a strong position to implement the global brand strategy, but with key local knowledge and experience.

Speaking about the partnership, founder and managing director of Reiss, Mr. David Reiss said, “India is an exciting new market for the brand and one that we feel will embrace and understand the benefits of the luxury bridge experience.”

The franchise agreement with Reiss will add to the current partnership portfolio of Reliance, which includes Brooks Bros, Diesel, Ermenegildo Zegna, Hamleys, Iconix, Kenneth Cole, Paul & Shark, Quiksilver, Roxy, Steve Madden, Thomas Pink, Superdry, Dune and Timberland.

According to Mr. Darshan Mehta, president & CEO of Reliance Brands Ltd, “Reiss is a marquee brand that will sit unique in the growing repertoire of affordable luxury brands available to the Indian consumers and it is equally rich in its offering of clothing and accessories.”

Established in 1971, Reiss Brand produces menswear, womenswear and accessories. At present, Reiss has over 100 stores with presence in cities including London, New York, Los Angeles, Copenhagen and Hong Kong.

Reliance Brands Limited is part of the Reliance Industries Group. Founded in 2007, the company began operations with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel and lifestyle businesses.

Fibre2fashion News Desk - India

Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search