Home / Knowledge / News / Apparel/Garments / Allen Solly launches custom fit trousers
Allen Solly launches custom fit trousers
17
Apr '13
Allen Solly, the brand that introduced Friday Dressing to Indian consumers announces the launch of Custom Fit trousers. Resolving the ultimate wardrobe malfunction that is droopy trousers Allen Solly introduced the Custom Fit that ensures the trousers sits just below / at waist. The fit is been researched as per body type of the Indian consumers and fits akin to a customized slim garment.

Fresh, contemporary and radiant, the Allen Solly Custom Fit trouser range offers perfect fit for all sizes at reassuringly affordable prices. Focusing on lightweight fabrications, Allen Solly’s signature tailoring epitomises twenties style with perfect fitting from linens and cottons. The cut undeniably gives you a proper slim and stylish look. And the hem tapers below knee, just enough to flatter you and amaze the world.

Allen Solly provides 2 fits detailed for this season which are regular and custom fits.  The regular fit provides a more relaxed comfortable wear serving the purpose of the consumer who values comfort more than anything else. The Custom Fit is specially tailored for the young and compliments the wearer - at all times 24x7. In a palette of cream, ivory, bone and summer white teamed with tobacco and mocha tones, this story heralds a new era of sophisticated summer dressing.

Though classic formal trousers are likely present in many wardrobes already, the renaissance from Allen Solly SS’13 comes with a new slick aesthetic - refined fabrics, amazing colors and served in the perfect fit - that can reinvigorate those classic staples like a dress shirt and shoes, making the style easy to take up.

End result is a proper slim silhouette and yet stylish looking chinos / khakis / Trousers. The look can be accessorised with a collection of vintage inspired bags ranging from holdalls to day bags.

About Allen Solly:

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.

Allen Solly


Must ReadView All

Textiles | On 16th Aug 2017

USITC to continue investigations on PSF imports

The US International Trade Commission (USITC) has determined that...

Textiles | On 16th Aug 2017

India’s apparel exports stumble in July 2017

Exports of readymade garments (including those made of cotton,...

Apparel/Garments | On 16th Aug 2017

EU displaces Japan as Myanmar’s largest apparel market

After the reinstatement of Generalised Scheme of Preferences (GSP)...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X