Home / Knowledge / News / Apparel/Garments / Allen Solly launches custom fit trousers
Allen Solly launches custom fit trousers
17
Apr '13
Allen Solly, the brand that introduced Friday Dressing to Indian consumers announces the launch of Custom Fit trousers. Resolving the ultimate wardrobe malfunction that is droopy trousers Allen Solly introduced the Custom Fit that ensures the trousers sits just below / at waist. The fit is been researched as per body type of the Indian consumers and fits akin to a customized slim garment.

Fresh, contemporary and radiant, the Allen Solly Custom Fit trouser range offers perfect fit for all sizes at reassuringly affordable prices. Focusing on lightweight fabrications, Allen Solly’s signature tailoring epitomises twenties style with perfect fitting from linens and cottons. The cut undeniably gives you a proper slim and stylish look. And the hem tapers below knee, just enough to flatter you and amaze the world.

Allen Solly provides 2 fits detailed for this season which are regular and custom fits.  The regular fit provides a more relaxed comfortable wear serving the purpose of the consumer who values comfort more than anything else. The Custom Fit is specially tailored for the young and compliments the wearer - at all times 24x7. In a palette of cream, ivory, bone and summer white teamed with tobacco and mocha tones, this story heralds a new era of sophisticated summer dressing.

Though classic formal trousers are likely present in many wardrobes already, the renaissance from Allen Solly SS’13 comes with a new slick aesthetic - refined fabrics, amazing colors and served in the perfect fit - that can reinvigorate those classic staples like a dress shirt and shoes, making the style easy to take up.

End result is a proper slim silhouette and yet stylish looking chinos / khakis / Trousers. The look can be accessorised with a collection of vintage inspired bags ranging from holdalls to day bags.

About Allen Solly:

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place. Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.

Allen Solly


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search