Home / Knowledge / News / Apparel/Garments / Bebe Stores names Michelle Landgrebe as EVP of 2b division
Bebe Stores names Michelle Landgrebe as EVP of 2b division
17
Apr '13
bebe stores, inc. announced the appointment of Michelle Landgrebe as Executive Vice President, General Merchandising Manager of its 2b division, effective immediately. In her new role, Ms. Landgrebe will be responsible for merchandising, design, production, planning & allocation, and visual merchandising. She reports to Steve Birkhold, the recently appointed CEO of bebe stores, inc.

“Michelle's skills and expertise in merchandising and product development are exceptional”

Ms. Landgrebe has over 20 years of top-level specialty retail and wholesale experience in areas including merchandising, product development, sourcing and operations for such companies as: Polo Jeans, Earl Jeans, Tommy Hilfiger, Donna Karan, DKNY, and White House Black Market.

Most recently, Ms. Landgrebe served as Vice President, General Merchandising Manager at VFSLA, of the VF Corporation. In that position, she oversaw varying categories of business which resulted in increased sales and profitability across several VF brands.

“Michelle's skills and expertise in merchandising and product development are exceptional,” says Mr. Birkhold. “She has a long track record of building businesses and driving results. Her talents and leadership abilities will help take the 2b brand to a whole new level.”

“I have been a fan of the bebe for years and I have a passion for reaching the young, fashion-obsessed customer that 2b attracts,” says Ms. Landgrebe. “I am eager to build on the division’s current DNA, broaden our reach and position our brand for growth.”

2b is bebe’s outlet division offering exclusive product designed for the confident, budget-conscious, and style-savvy woman. Currently, there are 52 2b outlet stores in the U.S. and Canada including an online store at 2bstores.com.

Ms. Landgrebe holds a Bachelor of Science in Business Administration from Pepperdine University.

About bebe

bebe stores, inc. is the global specialty retailer that designs, develops and produces a distinctive line of contemporary womens’ apparel and accessories under its bebe, BEBE SPORT, bbsp and 2b brand names. bebe operates 244 stores, of which 190 are bebe stores, including the online store bebe.com, and 52 are 2b stores, including the online store 2bstores.com. The stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells branded product through its licensees in approximately 21 countries.

Bebe stores

Must ReadView All

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

Digital technology to accelerate Indian business growth

Indian business will benefit much by going digital, according to a...

Textiles | On 27th Mar 2017

Raymond to buy 98,000 metres khadi fabric from KVIC

Raymond, leading Indian fashion retailer, has ordered 98,000 metres...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search